Exactly 2 decades back when ‘mile sure mera tumhara’ was created by Suresh Mullick, the brief from the then Prime Minister Shri Rajiv Gandhi was to infuse national integration through a strong film. And the film truly achieved it by bringing the different religion and colors across India by using well known celebrities from sports, films and music. All this was supplemented by composing the entire lyrics with rag bhairavi and driving home the message India is one.

There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth:
1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.
2. The Indians: 31.% of [...]

I couldn’t agree more with what Lakshimipathy Bhat wrote in the Financial Express that the Sunsilk Gang of Girls, often taken as the benchmark on digital campaigns in India owes a part of its success to the massive offline mass media support it got. Often for our clients we most of the time try to [...]

The word thought leader has been most commonly used in the PR and communication industry and at the drop of the hat. You go for a new business meeting and the prospects key agenda is to get the thought leader position for their spokesperson which could be the CEO or the Business head. That is ultimately the ambition of every client.

But all of us need to understand to achieve the thought leader position one need to be patient and one need to demonstrate and show results. Name any good leader, be it in retail, technology, advertising or banking, the thought leader in their respective category have not got this overnight.

When you are in peak you get great laurels and corporates are willing to shell out huge dollars and rupees to tie up with brand ambassadors. But what happens when the barometer drops for various reasons. Few years back it was got to do with the performance of the Indian cricket team in the world cup in the Caribbean where we got knocked out in the preliminary rounds and brands like Pepsi were so livid that they terminated the contract of some of the players. They were not keen at all to use them as brand ambassadors as it may damage the equity of the brand. This is also common with bollywood celebrities for years.

Dear readers, India PR Blog has been nominated for the IndiBloggies in 2 categories – Best Business Blog and Best Group Blog. We would appreciate if you can take out 2 minutes to vote for us. You can vote on this page. After you click the submit button, you have to fill in your email address and submit, and then also on the confirmation link that Indibloggies will mail you.

Also, check out the rest of the nominated blogs. Each one of them are great reads.

Thanks a lot in advance for your support. Warm regards, Palin Ningthoujam