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About Open Source PR

By Editor on May 10, 2006 in industry

It is kind of funny I have put this phrase - Open Source (OS) PR - everywhere I visit in the blogosphere. OS comes as against proprietary technology, it is (almost) free and everybody can participate in making open source applications better. So we have Linux as an OS desktop operating system as Asterisk is in telephony. The concept is pretty noble. Think of OS music, OS books, OS bank accounts, etc. OK these will take time or another evolution. For the moment, what about Open Source Public Relations?

What are the proprietary PR we do? To start with, we hide our media and other contact lists like crazy, and don’t share them with our clients, leave alone another PR agency. We have secret government affairs clients list and disclose little of what we are doing or how we have done something (Case studies are manipulated anyway). We pride on media editorial calendars if we come across one and password-protect them.

How about sharing everything with everyone?

Come to think about it, no longer we will have an outdated mobile number of say an ET journalist. We know what others have done for a particular company in a particular sector and can contribute and compare our PR plans for a similar company.

Whenever there is a crisis situation, we can run a brain storming in the industry on what can be done. Press conferences could be time-lined, journalists’ attendance can increase as everybody will keep the journalists free for the day. No longer have we had to face problems organizing media interviews for our clients, as I can chip in with our client as soon as your interview gets over. Whenever we are running a PR campaign, everybody can give in their ideas and make the campaign smoother as we go along.

Ok I know it’s a terribly weird idea, and clients want us to keep their information confidential. But of course we can at least start with information that is not so critical.

I can’t see any hand rising. I don’t think there will be one also. We are all like that, I know :-)

Read all of Hobbit’s posts - 20, 19, 18, 17, 16, 15, 14, 13, 12, 11, 10, 9, 8, 7, 6, 5, 4, 3, 2, 1,
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About the Author

India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

5 Comment(s)

  1. On May 11, 2006, Dace said:

    Hi there!!
    You asked me:”what is this”.
    Answer is:”My blog is link directory.Post in my comments about your blog and you’ll get more traffic for free.Come,submit your link.

  2. On May 11, 2006, Dace said:

    Thank you for sumitting your link.

  3. On May 11, 2006, hobbit said:

    Hey Dace
    Now you tell me how can we make our blogs famous!

  4. On May 11, 2006, Peter Pan said:

    Pretty weird indeed! You know. We can start as an alliance between two agencies if possible.

  5. On May 12, 2006, hedgehogman said:

    very informative although i dont know much about computer technology. India’s people are more smart about this one, I have some India friend that success in their blog life.
    goodluck

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