Well, having talked so many things about PR in India, let me also say that the PR people today are among the best professionals among any other verticals. The young PR professionals who pass out of institutes and join an agency find themselves squeezed in between the mercies of arrogant journalists, impractical bosses, and stubborn clients. The squeezing only gets worse as they grow. But they overcome. They give their best outputs and make many media celebrities. While on the process, for themselves they step back and remain behind the stage and quietly learn the art of humility, accommodation, tolerability, multi-tasking, and smiling at their worst moments. Come to think of it, may be these are how they get their aura in the long run that other people wonder whenever they come across a PR person. Their friends bestow them the cynosure of the party tag, the master organizer, and person who’s always there. Well, that’s what the profession do to you.

And this is a site of all the PR professionals!

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