By Editor on Jun 28, 2006 in industry, mediarelations
Here’s a new website to send all our Hindi press releases to. It is called the Hindi Media Channel. According to their communication, the site will feed to many Hindi media and will interact to the Hindi community. You can put up your press release to the site to be accessed by many of its partners from the Hindi, Gujarati, and Marathi media fraternity.
The site also provides many reference articles in Hindi and links to many Hindi blogs as well. Under construction so far, but definitely a boon for PRkinds.
Technorati tags: PR, Public Relations, India, India Public Relations, India PR, India Resource, Open Source PR, Hindi,
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On Jun 28, 2006, Anonymous said:
Hi Hobbit,
all your posts are taking away media from the personal touch that any PR guy / agency will have with any media. Do you and others think that its a right approach - one to give language media not the due importance (when they are bigger than TOI and HT of this world) and same time use technology (like this site) to avoid that extra mile one needs to travel to address their special needs!!
On Jun 29, 2006, hobbit said:
Hi there,
Thanks for your comments.
I believe Hindi and other language media have their own importance. In fact, I was glancing through the IRS 2003 and the top 10 dailies in India there are Eenadu (Telegu),Daily Thanthi (Tamil), Lokmat/Dainik Lokmat (Marathi),
Malayala Manorama (Malayalam), Mathrubhumi (Malayalam), Dainik Jagran (Hindi), Dainik Bhaskar (Hindi), Amar Ujala (Hindi), Hindustan (Hindi), and the Times Of India (English)in that order. How could anybody not give importance to these media publications?
On using technology for PR, we should acknowledge the fact that today the mode of communication is evolving fast. As communication managers, we need to be able to come to grip with all the new media and communication tools available. Globally, there are already talks about PR 2.0.
Let’s say earlier, we used to issue our press releases through faxes, phones, and media rounds alone. Now there are newswire services, using media 2.0, tagging, pinging, and all that other social media jazz. I think we should take these new technologies as value additions to our communication and not as threats to relationships with the media. They help us in getting our message across to a wider audience in different mediums. We do follow up with journalists after we sent them our releases, don’t we?