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So who is Percept Profile?
By Editor on Jun 16, 2006 in PRagency, industry
I have been in the Indian PR industry for some years, but I never heard about this PR agency called Percept Profile. Maybe because I am based in New Delhi and this name is more famous in Mumbai. Who knows? But now suddenly reading about this agency bagging Universal Music & Playwin account and reading about its existing clients list made me hmmm….
All said and done, the agency seems to be marketing themselves in an agressive manner, which I suppose all the others should follow suit (I’m of the strong opinion that the Indian PR industry hardly does any PR for itself)
Anyway, Percept’s clients list is very competitive I would say compare to many PR agencies in New Delhi. Definitely an agency I would like to keep a tab on.
Would love to know if anybody could enlighten us about the actual inside culture!
Technorati tags: PR, Public Relations, India, India Public Relations, India PR,Marketing, Client Servicing, Media Relations, Writers directory, PR directory, Business directory, Writers Resource, India Resource, Open Source PR,
On Jun 17, 2006, Anonymous said:
Hobbit, you have a point. Culture is important. There are too many PR agencies that flash well-designed global logos outside their offices, but inside are all lala companies.
On Jun 18, 2006, Anonymous said:
Hey Hobbit,
percept profile is spearheaded by a person called Shailender singh, who has a dream to bag Lakme india fashion week and sachin tendulkar`s account, he planted article placement thru Clea PR. percept also has a stake in this PR angency.
On Jun 18, 2006, hobbit said:
hi anonymous
Thanks for the inputs. So a new competition to Genesis I suppose on the fashion week
Of course, yes Clea PR. I have friends of friends there.
On being lala companies, there’s no denying that for some agencies too.
On Mar 17, 2008, Priya arjun said:
Absolutely true.There are many run-of-the-mill PR agencies and also other companies, which give the ‘corporate look and feel’ to the outside world , but inside it will be hell.
Recently i came into contact with an employee of a smart cards provider 9 targetted at the tourists) in Internet City based out of Dubai. This lady, an Indian who was the Brand Manager to the firm was harassed by her employer a German because of cultural differences.In the market, the copany was try to create a fifferent perception that it iwas a great corporate through flashy PR exercises and investments in Branding .