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What does PR mean to people -2
By Editor on Jun 19, 2006 in industry
Continuing our discussion on what does PR mean to people, I would like to highlight this statement - the first step should be towards selecting mature set of people who do not fuss around and make loose statements - from one of the anonymous commentators. Maybe there is a point. Just imagine how many PR spokespersons we have in India today who speak highly of the profession, who writes columns specially on how profession can influence the lives of everyone, etc.
Secondly, also think we need to have some client endorsements on the profession. We are working with the biggest businessmen, the most famous celebrities, the most influential politicians, the wisest gurus in India. Why are we not asking them to speak out about how they feel about the profession, and how it should be nurtured. Or do they shy away from admitting that they use PR? If yes, why is that? Is PR the bane of a respectable personality?
Maybe most importantly, we need to be sincerely proud of ourselves as PR professionals. Otherwise it shows in our body language. We have to stop saying - oh! I am in this profession for a short time, as a part time, until I finish my MBA. Or something like Oh! I came to PR by accident. Or nod our head cluelessly when journalists declare that PR is baseless.
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On Jun 21, 2006, Peter Pan said:
Hey, but not to forget the sincere efforts of PRSI, PRCI and other associations, especially in south India where they play an active role.
On Jul 10, 2006, CJ said:
You have hit the nail squarely on the head by saying that we need to be proud of our profession. Yes, indeed. This is the first step to being a professional. But this confidence, and belief comes only once we are well equipped ourselves with the right knowledge and skills that are needed. And how many of us keep ourselves updated about our profession or participate in professional fora?
There is no need to re-invent the wheel. This profession supercedes any other profession, because communication is at the core of human existence. While an MBA (no aspersions meant) may learn to manage men, material, money and machines, it is the effective, well-planned and well-executed communication that makes it happen. And for this purpose every organisation requires the intervention of a trained professional - a communication manager - who can take care of it.
PR is the science and art of communication management, which has its own array of tools as well as the strategic principles that need to be followed to achieve results.
Let us all get together to build up a strong base of professional practice through a national level regulatory board.