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Building quality backlinks through press releases

By Editor on Jul 17, 2006 in industry

I read an old post by Priya Shah who says press releases are one of the best ways to get quality links to our websites. How does one do that? She says one of the best sites to submit your press release is on PRweb. Using the $80 option, you can get your release syndicated through Yahoo! News so that it gets picked up and syndicated on a lot of other sites related to your theme or topic. Result: You can get up to hundreds of theme-relevant links pointing back to your site in just a few hours after your press release has been syndicated. Many of these sites could be your competitors.

She adds one of Googles recent patents states that it intends to monitor news stories, an indication that the new Google gives more weight to stories and links appearing on news sites.

Why is this important? Well, the basic explaination as far as I know is that the more number of quality backlinks to your site, the higher is Google’s Page Rank. The higher the page rank of your site is, the higher it comes out in Google searches.

Why is this interesting for PR guys, especially those who are looking to market their agencies agressively on the web? Now here’s what I have to say. As PR agencies how many press releases do we issue in a day? One, two, or ten. Got the hint? There is a goldmine that we have not been using for:

  1. Search engine optimisation (SEO) for our (PR agency) own websites by embedding a backlink to our site in all the press releases that we issue on the web. This piggybacking might not be a comfortable idea for some, but well, why not?
  2. Secondly and most importantly from the client servicing perspective - providing backlinks to our clients’ websites, product pages, etc. This could be a good value-addition to our service portfolio - not exactly PR, but something they would appreciate when they see their websites coming out more and more on top in Google Search. We can also do the content keyword optimisation and taggng bit as well, and so on.

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About the Author

India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

1 Comment(s)

  1. On Mar 14, 2007, Anonymous said:

    Thanks for the info I’ll purchase that option.

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