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Are you providing videos of clients to the media?

By Editor on Oct 7, 2006 in PR2.0, mediarelations

The Press Information Bureau of the Indian government has now a video section to cater to the needs of the mushrooming TV channels. I must say, a wise decision. How many times we have heard TV channels saying they are unable to send depute anybody because all their crews are elsewhere shooting, every time we organise an event or a press conference. So I guess it is making more sense just to record a video ourselves and send it to them. And even if the TV channels cannot put it on air, they might just as well put it on their websites.

So what videos can we provide? The obvious answer is of our events and press conferences. Apart from that, the social media press release template mentions about providing video links of brief product demos, sound bytes by various stakeholders, etc.

We might as well upload these video links at Google videos and Youtube if interesting, or use them for our own podcasting.
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India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

2 Comment(s)

  1. On Oct 8, 2006, Anonymous said:

    Wat are the tv channels saying? Are they ready to accept recordings?

  2. On Oct 9, 2006, Anonymous said:

    treat it like a press release..they can take it leave it.

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