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Shah Rukh Khan played PRO
By Editor on Oct 18, 2006 in cases, filmPR, mediarelations
Check this story out - an adoration of Bollywood superstar Shah Rukh Khan and how PR agencies could learn from him. Well, the guy is amazing and there’s nothing to say bad. But when he’s that famous, the media would lap it up even if he’s cleaning his nose.
I wonder about the journalist who actually wrote a story like this. Must be a devoted fan. He wrote…
PR agencies should take a tip or two from Bollywood superstar Shah Rukh Khan on how to turn the charm on the media. The suave and sharp Shah Rukh, who has also been blessed with the gift of the gab, subtly bailed out a high-profile PR agency that was managing an event for Pepsi, the cola giant, on Sunday.
The Pepsi train ferried Shah Rukh, his Don co-star Priyanka Chopra, journalists and others from Delhi to Jaipur for the India-England match.
When some members of the camera-toting brigade refused to budge after they had had their fill of shots of King Khan and Priyanka at a press conference, the already hyper media manager of the PR company became even more edgy.
‘Aap ne apna vaada tod diya (you have broken your promise),’ she shrieked into the mike time and again. “Bhaisahab mere saath co-operate kariye (co-operate with me),’ she pleaded.
But the camera-toting brigade, who were perched on chairs, refused to ‘cooperate’ because she was behaving like a ’schoolteacher’.
Shah Rukh patiently watched her struggle for a few minutes and then took the mike. ‘I am sorry if you are being inconvenienced,’ he told the reporters. ‘But I think it is mostly because of your own selves,’ he chuckled. He had driven home the point most charmingly and no one seemed to object…..
Some lessons in media relations, or just a whole load of Bollywood-starved Delhi media? I wonder what Genesis BM has to say.
Technorati tags: PR, Public Relations, India, India Public Relations, India PR,
On Oct 19, 2006, Anonymous said:
so who’s it frm genesis? i think it’s best to leave brief the stars before and let them do everything.
On Oct 20, 2006, Anonymous said:
good work hobbit…may be som journos shd read this blog and know wat others feel about their writings sometimes.
On Oct 20, 2006, Freddie Abberline said:
Now why should Khan Sahab skip this opportunity to be a PRO? With Don’s release round the corner (wasn’t it released today?) it’s only natural that he politely push the paranoid PRO (alliteration!)aside and take centre stage. After all every CC of print space counts. Therefore, my sympathies with the Genesis exec and two ‘chaantas’ for the IANS journo.
On Oct 20, 2006, Freddie Abberline said:
Now why should Khan Sahab skip this opportunity to be a PRO? With Don’s release round the corner (wasn’t it released today?) it’s only natural that he politely push the paranoid PRO (alliteration!)aside and take centre stage. After all every CC of print space counts. Therefore, my sympathies with the Genesis exec and two ‘chaantas’ for the IANS journo.
On Oct 20, 2006, hobbit said:
Cheers, Genesis exec. We know you did good, just like freddie’s saying.
On Dec 27, 2007, Ashi said:
no wonder he is the king khan.celebs are also now entering the cyber space the most common example being of bipasha basu.recently she won the title for sexiest asian woman and now u can check her new sexy avtaar at http://www.zapak.com/single-pl.....es/Bipasha’s-Beach-Blaze/gamepl
ayint.zpk?gid=330&gameid=330&gnrid=2&utm_source=b
certainly an innovative way to promote ones one self and also the site.
On Dec 27, 2007, sushilsingh said:
Dear,friend
Sharukh Khan, the NO 1 hero and actor in the Bollywood today, was
born on 2 Nov 1965 in New Delhi. He had no godfather, no love story
for him to begin with but quite amazingly a negative characterisation
which he had to check himself with. Might be - who knows he opted
for that but what an exhibition of a skill!
Please Visit For More Detail.
http://www.desidirectory.com/d.....sp?OrdDate
=0&txtKeyword=&page=2