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Consumer Protection Act and PR
By Editor on Nov 3, 2006 in issues
After the Rights to Information Act, it is now the turn of Consumer Protection Act, 1986. The government has initiated a big move to enlarge the scope of the Act where any consumer can approach it for deficiency in services, even those relating to the public service utilities, and seek redressal. This is to empower the citizens further to seek quality service and even restraining the service companies like the mobile companies, from sharing your data with others for commercial purposes.
This throws a great challenge for the public relations practitioners in every organisations, who must prepare themselves to conduct regular internal audit for the services their organisation offers to their consumers and set up early warning systems for possible fallout of any deficient or incomplete service.
(Contributed by CJ Singh)
Technorati tags: PR, Public Relations, India,India PR,
