After the successful ‘PR in Healthcare’ seminar in April, PRSI Chennai Chapter will now organise the next mega session at Chennai on January 19-20, 2007.

The economic buoyancy, IT and BPO boom combined with a good ‘Brand India’ projection at various forum globally, has triggered an unprecedented growth in the tourism and hospitality sector in India. The opportunity now - to build on brands, taking marketing initiatives and leverage Public Relations - is just phenomenal!

PRSI - Chennai is precisely going to take a 360 degree of this ‘comprehensive’ and an integrated sector - one that is seen as a ’seamless follow-through industry’. The programme will offer excellent forum to interact and share updates and case studies across all the players.

Topic of Discussion/Presentation at the Seminar:
* Overview on the Booming Tourism and Hospitality Sector in India - the picture ahead.
* Case Study on Incredible India
* Case Study on God’s Own Country
* What’s the Cutting-Edge Strategy - in Promoting State Tourism
* Re-branding the Indian Carrier
* A Jet age revolution in the Indian Sky.
* Making The Dreams of Air Travel for Common Man, come true.
* Cutting Edge Service - Hotelier’s USP
* Concept of Eco Hotels
* Indian Flavour…New Vistas to Indian Tourism - Exploring Ayurvedic Resorts, SPA
* Holidays for the Maharaja’s - Heritage Palace Resorts and their Paraphernalia
* IT - An enabler in Today’s Tourism - Dot com’s and Guide’s to Organized Travel
* Positioning Global Destination for the World at your Door
* Time Share Holidays - the way ahead
* Medical Tourism - The Indian Formula for Success
* Budget Travel - Getting More Indians to Enjoy Indian Destination
* Rural Tourism - Way to engage traditional homes extend hospitality to foreign tourists

Participation Fee - Rs. 1800/- For PRSI members - Rs 1500. 20% discount for 3 or more group bookings! For more details on Seminar Participation, Speakers and opportunities for Sponsorship, and detailed Seminar Catalogue, visit website www.prsichennai.org

Contributed by V S Ramana.