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PRSI seminar on tourism and hospitality PR

By Editor on Dec 8, 2006 in association

After the successful ‘PR in Healthcare’ seminar in April, PRSI Chennai Chapter will now organise the next mega session at Chennai on January 19-20, 2007.

The economic buoyancy, IT and BPO boom combined with a good ‘Brand India’ projection at various forum globally, has triggered an unprecedented growth in the tourism and hospitality sector in India. The opportunity now – to build on brands, taking marketing initiatives and leverage Public Relations – is just phenomenal!

PRSI – Chennai is precisely going to take a 360 degree of this ‘comprehensive’ and an integrated sector – one that is seen as a ’seamless follow-through industry’. The programme will offer excellent forum to interact and share updates and case studies across all the players.

Topic of Discussion/Presentation at the Seminar:
* Overview on the Booming Tourism and Hospitality Sector in India – the picture ahead.
* Case Study on Incredible India
* Case Study on God’s Own Country
* What’s the Cutting-Edge Strategy – in Promoting State Tourism
* Re-branding the Indian Carrier
* A Jet age revolution in the Indian Sky.
* Making The Dreams of Air Travel for Common Man, come true.
* Cutting Edge Service – Hotelier’s USP
* Concept of Eco Hotels
* Indian Flavour…New Vistas to Indian Tourism – Exploring Ayurvedic Resorts, SPA
* Holidays for the Maharaja’s – Heritage Palace Resorts and their Paraphernalia
* IT – An enabler in Today’s Tourism – Dot com’s and Guide’s to Organized Travel
* Positioning Global Destination for the World at your Door
* Time Share Holidays – the way ahead
* Medical Tourism – The Indian Formula for Success
* Budget Travel – Getting More Indians to Enjoy Indian Destination
* Rural Tourism – Way to engage traditional homes extend hospitality to foreign tourists

Participation Fee – Rs. 1800/- For PRSI members – Rs 1500. 20% discount for 3 or more group bookings! For more details on Seminar Participation, Speakers and opportunities for Sponsorship, and detailed Seminar Catalogue, visit website www.prsichennai.org

Contributed by V S Ramana.

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India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific. You can contact Editor via email here or online here.

2 Comment(s)

  1. On Dec 19, 2008, BofbypeSofe said:

    Hi

    As a fresh http://www.indiaprblog.com user i just want to say hello to everyone else who uses this board :-)

  2. On Mar 2, 2009, Indian NGO said:

    It is good to know that PRSI – Chennai had organized a seminar to concentrate on tourism and hospitality PR. I believe it had helped in further development and advancement of the already booming tourism and hospitality industry…

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