Indian film and coffee industries need PR
By Editor on Feb 27, 2007 in industry
Two interesting news items talking about how the Indian film and coffee industries need public relations today:
First, producer of The Departed and this year’s Oscar winner for Best Picture, Graham King said….In order for India to win the Academy Award, it needs to take the following steps. India has a lack of public relations and needs to spend more money on promoting the beauty and the talent of the Indian cinema to a global audience. In order to educate the academy members about Indian cinema, it is going to take a serious amount of money. Furthermore, the financers who fund Bollywood movies, must spend double or triple the production costs they are currently spending just in marketing efforts and use it to promote the beauty of Indian cinema to a mainstream audience.
Second, Dr Nestor Osorio of International Coffee Organisation answered on being asked what India needs to do to further develop the domestic coffee market….It is a matter of finding their right ways to do the promotion of consumption. Education, public relations, dissemination of information to the potential coffee consumers are required.
Wonder if these will translate into anything for the Indian PR industry- PR for educating the target audience.
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