Some interesting posts on PR, blogging, and marketing across the blogosphere:

1. Top 25 blogs about blogging: Copyblogger, Problogger, John Chow, Quick Online Tips, Lorelle on Wordpress, the list goes on … developed on the lines of the Power 150 list by Daily Blog Tips.

2. 10 reasons why PR doesn’t work: The client doesn’t understand the publicity process,the scope of work is not detailed and agreed upon by both parties, the client has not been properly trained on how to communicate with the media, the client and the PR person or firm are not a good match, the client has not gotten results quickly enough and ends the relationship too soon, and so on …compiled by Guy Kawasaki.

3. Can PR people become agents of change: I’m suggesting that the PR professional should be pro-active about encouraging sustainable behaviour even if they’re not working for an organization obviously associated with sustainability…by Caroline Wilson.

4. Super Six Steps to Effective PR Measurement: Define your objective (s), define your audience (s), define the metrics you will use, benchmark this against yourself or your competition, pick your measurement tool, analyze the results….by Katie Paine and compiled by Kami Huyse from her conversations with the former.

5. PR in the Face of Web 2.0 and Social Media - Part II: It is no longer about audiences. It is now about people. And, most notably, it’s not about technology. This time it’s about sociology and the interaction with people. Whereas content was king in Web 1.0, conversations are now king - as is community and the participation therein….by PR 2.0 - Silicon Valley.