It is always good to see a new Indian PR blogger in the blogosphere. So to find the posts of Melissa Arulappan, Corporate Voice Weber Shandwick Bangalore, at the PRWeek Global Account blog is a delight.

Melissa has written on varied topics including the PR industry in India, challenges faced, and the Indian media, among others.

An excerpt of one of her post - ‘Some of the challenges we face in India are similar to other markets like the shortage of quality PR professionals and issues around measurement - evaluating the impact and success of a PR campaign.

What is perhaps unique to our country is the challenge posed by the cultural and regional diversity of India. Running a multi-city PR campaign is at times almost like running several multi-country programmes in one. This is particularly noticeable when one is launching consumer campaigns where the cultural nuances become more defined. Even within one city, there are cultural pockets created which may call for a different strategy and approach as we have seen when launching a quick service restaurant chain in India.’

‘Global Account is the blog for the Global Roundtable, a key element of the upcoming Global Special in the July 2 issue. Panelists from PR firms and corporations around the world will discuss the issues that are central to them both in their own markets, and on the global stage.’ There are 17 authors on the blog currently.

Melissa Arulappan is the VP and director of development, Corporate Voice Weber Shandwick, Bangalore, India, as described on her profile there.