Interesting PR posts 07/11/2007

Social media burnout? Where have I heard this before? Annotated

Today, the fear seems to be the sheer number of social media channels and how they will occupy all of our time, keep us from seeing the sun, shield us from face-to-face contact.

    Hill and Knowlton : News : Latest News Annotated

      The Chartered Institute of Public Relations last night recognized HSBC’s contribution to the global aging debate, awarding the bank the prestigious “Best Corporate Communications Campaign” at its awards in London. The Future of Retirement: What the World Wants campaign has placed HSBC Insurance at the center of the retirement space, increased its credibility and helped provide the foundation for the division’s enormous growth.

        New Metrics for Online Impact « Public Relations Rogue Annotated

          Nielsen – one of the leading measurement services used to track online reach and impact – has introduced new metrics that omit the long-time yardstick of page views. Instead, they will put more weight on the time spent on specific sites and pages.

            Online Public Relations Thoughts Annotated

              Mainstream media have written at length about the use of YouTube videos in the current presidential campaign. This article looks at the claims and comes up with a different conclusion. That conclusion is use of YouTube for PR is overrated in most campaigns to date.

                The Hindu : Tamil Nadu / Chennai News : Public Relations professionals meet Annotated

                  Public Relations (PR) professionals in the city discussed communication and how it affects the social system at Hotel Savera in Chennai on Friday.

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