By Editor on Nov 2, 2007 in PR2.0, PRsurvey, mediarelations
79% of journalists out of 29,000 polled turn to social networking for news leads and 62% obtain less than 10% of their content from PR firms today. One-in-three journalists contribute to blogs. 91% of journalists prefer to be contacted by email and 70% rely heavily on visual attachments. And because of the evolving social media, 49% see a growing divide between PR professionals and the media.
These are the main findings from a media survey conducted by Bennett & Company, a marketing firm in Florida. While the findings might be US-centric, take this as a heads-up for similar trends developing in India.
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On Apr 27, 2008, Ashu said:
Really interesting finding from a media survey 79% of journalists out of 29,000 polled turn to social networking for news leads and 62% obtain less than 10% of their content from PR firms today.
This aspect will definitely going to widen up with the introduction and popularization of Professional Networks which is growing at present.
The new concept is building up a professional network to gain knowledge and share the views.
These networks will provide better and wide variety of interesting news to media.