Charging money to media for using event pictures

One interesting and debatable news today is about Cricket Australia deciding to charge the media for distributing the pictures of its current series.

We have always heard of TV channels fighting for exclusive broadcasting rights to telecast cricket matches, bidding huge amounts of money against one another. So this announcement seems like something that was bound to happen and so you wonder what’s the big deal anyway. On the other hand, yes this will cripple free and fair media reporting and money, not journalistic skill, will decide who gets to report what.

What’s your take?

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About the Author

Palin NingthoujamPalin Ningthoujam is Genesis Burson Marsteller's Digital Strategist and is the founder of India PR Blog. He also blogs at Advocable.com and has written for Mashable.com, New Communications Review, and Desicritics.org. He has worked at leading PR agencies in India and has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. You can contact Palin via email here or online here.

2 Comment(s)

  1. On Nov 14, 2007, Ottayan said:

    Why not?

    When celeberities can hock their very personal events like their marriage,divorce etc., as exclusive rights to magazines, is there anything wrong in a content developer, in this case, CA who is staging an event asking for money?

  2. On Nov 22, 2007, SK said:

    BCCI is becoming a big bully though.

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