Esha Broadcast Monitoring, as a first in India, is launching a monthly Television Coverage Monitoring Report service, where they will monitor and compile coverage reports of how a particular brand, corporate, or spokesperson of a particular organisation has been visible in the television news channels or any other television networks on a month to month basis. They will also provide comparison of coverage achieved by a particular company in a month vis-a-vis its competition.

Till now, we have been using TV monitoring agencies only when we get a coverage of a client on a TV channel and wants to have that clip recorded. This can be a refreshing change.

The second service Esha is introducing is an Online Media Monitor Report service, also a first in India. Online media they track includes online news sites and blogs. Of course you can use Google Alerts for this, but if you prefer new clips customised in your agency masthead ready to be compiled in your hard copy reports or forwarded to you client, here is one service you should look out to.

Tech Tags: pr public+relations india