Now watchdog for PR industry

PR watchdogABC television’s Media Watch program is going to start reporting bad tactics and activities of the PR industry from next year.

A theAge.com.au’s article has quoted Jonathan Holmes, reporter with ABC TV saying that he hoped to ‘expose the more egregious antics of the industry that all too often tries to sway, or mislead, or simply stonewall journalists who are trying to do an honest job’.

He said the public relations industry permeated government and business at every level and exerted undue ‘influence these days on what we read and hear and watch’.

It is unlikely that the program would cover the Indian PR industry but definitely this is one landmark development worth taking note of. Such a media program were to start in India, I wonder how many funny antics of PR agencies will be exposed.

PR agencies with black practices, beware.

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About the Author

Palin NingthoujamPalin Ningthoujam is a marketing communications and social media marketing consultant based out of New Delhi, and is the founder of India PR Blog. With more than 7 years of experience in leading PR agencies in India, he has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. He is an avid marketing blogger and has contributed to a number of online sites like Mashable.com, New Communications Review, and Desicritics.org. He also blogs at his personal blog - Advocable. You can contact Palin via email here or online here.

3 Comment(s)

  1. On Nov 28, 2007, Holy Cow! reader said:

    Is he the same Jonathan from the book, Holy Cow!; husband of the author Sarah MacDonald???

  2. On Nov 28, 2007, bella said:

    Hey Palin,

    Ya I know a few professionals for who to manage a crisis is to make journalists not to write bad things about their client by one way or another instead of being ethical and doing an honest job.
    But I also have heard of some of the senior journalists taking bribe for doing same.

    So I wonder when they start such a program in India would it also expose such corrupt journalists as well.
    Cheers!

  3. On Nov 28, 2007, palinn said:

    hi bella, the ABC program also monitors the media practices. will be fun to such a one in india.

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