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Thursdays with Tushar: Shoot us!

By Tushar Panchal on Nov 28, 2007 in Ask Questions

Now on, every Thursday we are going to provide answers to readers’ queries on public relations – how to? what to? mid-career crisis, beginners blues, or anything you feel comes under the purview of Public Relations (Everything it seems!).

You can be a PR or marketing professional, entrepreneur, journalist, event management professional, student, or just anybody.

And yes, if we don’t have the answer(s) available with us, we will get some of the best brains in the business to answer your query. Please shoot your questions to us on editor@indiaprblog.com

This week’s question is from Mr. Abhinav Pathak:

“There is one thing I want to know about that how we can do the public relation for the builders? If I want to sell the one apartment what should be the strategy for that? Please help me in this. I am waiting for your early response.”

Abhinav, the first part of the question is quite easy but the second part of it is like a bouncer from Shoaib Akhtar! Once, as a senior cricketer I thought of ducking it, but then I thought if I do that I may have to sit out of the squad. It is a time of MSDs and Yuvis of the world. So, I decided to attempt it – either it would be a six or out!

If you have to sell only one apartment and you want to use PR for it – here is a very simple suggestion for you.

Ask any PR related questions for expert answers
Who is better marketer than your existing customer. I am sure, there are people who have already booked apartments in your building. Please write a personalised letter to each of these buyers thanking them for purchasing an apartment with you, enquire whether they are living a trouble-free life in the houses constructed by your company and if you can do something for them to improve their experience with your company. Also suggest to them that you have only one apartment left in the building and anyone who suggests a buyer (and the suggested person buys the property) he/she would get an appliance of his/her choice up to Rs 50,000 (or whatever your budget is).

Sounds crazy!? Wait, till you read this….

a) A letter from your company will re-establish connect with your buyers. Tell me honestly, how many builders really care for residents once they get their money. Here you are not only writing a personalised letter but also expressing your willingness to help in case of any problem. Good PR

b) Who wouldn’t want to help a friend or a relative to find the dream home and and also being rewarded for it. Well, we anyways do take lot of pains to help our dear ones and this small token of appreciation from your company will definitely help you to spread the word faster

Try this and write back to us. I am sure if you do this, many MSDs and Yuvis will come forward to bat for you!

Next 20:20 is scheduled for December 6, 2007. Please shoot your questions to us.

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About the Author

Tushar PanchalAfter successfully incubating two companies in the field of marketing communication consulting & digital marketing, Tushar (some people call him just ‘T’, few clients call him ‘Don’ & his first best friend calls him ‘The Industry’) has finally joined R K SWAMY HANSA to spearhead Group’s foray in the Public Relations business as a CEO. Currently working on his first fiction novel, Tushar is known for his wry sense of humor and telling the truth without being worried about tomorrow. He has a long list of ardent fans an equal number of hecklers in the industry, thanks to his posts on www.indiaprblog.com, where he also was the Ed. One Mumbai morning he on left abruptly, promising to return. The wait is still on. He’s still receiving mails to resume writing on IPRB. He has spent close to 21 years doing all types of jobs like farm keeping, inventory management , sales, media buying, media planning, journalism, copy writing, photography, painting…the list is endless. But when you meet him next, ask him what he hasn’t done. And then let us know, we’ll list it here. He has invested close to 16 years in the business of communication doing advertising, public relations, political communication, corporate and marketing communications etc. He boasts of working with some of the best communication companies in the country like Rediffusion Y&R, Vaishnavi Corporate Communications, Bates Enterprise, Perfect Relations, IPAN and a few more. He is also a visiting faculty to a number of communication and management institutes across the country like MICA, MET, SIMC etc. He also conducts various training and capacity building programs for working professionals and so far trained close to 200 engineers, managers and CEOs. He is also an advisor to many NGOs and on the board of few other companies in the media and training business. He is amongst the very few communication professionals in the country, who has worked very closely with governments and politicians to enhance their image and win elections. You can contact Tushar via email here or online here.

1 Comment(s)

  1. On Nov 29, 2007, Anonymous said:

    Good suggestion. I like the way you have left the media and chose to directly approach and leverage the existing clientèle.

    what about the PR for builders?

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