More than 250 PR professionals from across India and abroad will meet at the upcoming mega PR conference – the annual 29th All India PR Conference from December 13-15, 2007 at Green Park Hotel, Chennai. Yup, it’s a three day Woodstock, where the networking will flow free and sharing of ideas and PR guru mantras will be the order of the day. The beer and the entertainment will flow in the evenings.

The theme for this year’s conference is ‘infrastructure’. The PRSI site explains – The gains of infrastructure development will be seriously affected if there is failure or delay in its continued progression; failure or delay could affect the lives of the common man and, indeed, GDP growth. PRSI members believe that there is need to take the subject of infrastructure development beyond industrial boundaries, to impress its importance to as many as possible. However, such an exercise is best carried out in a non-technical manner. And that can be achieved by using PR as a tool and as a platform to deliberate upon the subject.

There are more than 30 speakers and the list is impressive. Some of the sessions that should not be missed include:

a. Communications & PR in the Context, by Prof Atul Tandon – Director Mudra Inst of Communications – MICA, December 13, 5.30pm

b. Communications and PR – Critical Role in PPP initiatives, by Mr Rohit Modi, Chief Executive – Roads & Bridges, L&T, Dec 14, 9am

c. PR enabling City Infrastructure build-up – operations & maintenance, by Mr V Suresh – Director Aerens Golk Souk (Former CMD – HUDCO), Dec 14, 10.15am

d. Good PR aspects in enabling DMRC operations, by Mr Anuj Dayal – Chief PRO – Delhi Metro Rail Corporation, Dec 14, 10.15am

e. IT Infrastructure and PR / Communication Challenges, by Mr David Appaswamy – Chief Communications Officer, Sify Limited, Dec 15, 10.15am

f. Aspects of Rural Communications, by Mr R V Rajan – MD, Anugraha Madison, Dec 15, 1.15pm

g. PR in Co-operative Society, by Mr S.W.M. Rizvi – GM PR Hindalco Industries, Dec 15, 1.15pm

Also don’t miss out the PRSI Awards of Excellence on the third day of the conference for the best of House Journals, Bulletins, Brochures, Annual Reports, and Corporate Films and awarded to Corporates PR departments, PR consultants and advertising agencies.

So if you are an ambitious PR professional who believes in getting good PR training and networking with the key people in the Indian PR industry, we will see you at the event. Similarly for HR departments of PR agencies or mass communication institutes, sponsoring your young Account managers or students, in addition the top bosses, for such events could be one way of telling your employees you want to see them grow and get exposure.

This year’s conference is being hosted by PRSI Chennai.

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