We have some good developments at India PR blog in 2007. Firstly, we have the India PR Job Board launch that is used by many leading PR agencies and read by hundreds of PR professionals today. Then the formation of India PR Blog writer’s team with PR professionals and journalists from across organisations, formally to be announced soon, came as a significant milestone that is pushing the blog as an industry platform for free and frank discussion.

Among all the posts at this blog in 2007, we have some posts that stood out from the rest in terms of readers’ participation and page views. These are the top 12 PR posts at India PR Blog in 2007, one for each month:

January 2007:

15 media relations tips by PR professionals and journalists: A list of select media relations tips from PR professionals and journalists who participated in the recent online survey ‘Media Relations Best Practices’ on this blog.

February 2007:

Corporate Blogging - Making a strategic approach: Should your organisation blog? Can you benefit from engaging with the emerging social media? Should your engagement be proactive or reactive? Or should your blogging plans be put on hold as yet?

March 2007:

Is media coverage the measure of PR?: How many of us believe that media coverage is all the measure of the success of any PR campaign? As we are in the business of public relations, shouldn’t the ‘publics’ be what we should have our focus on? The media is just the tool to reach out to the ‘publics’.

April 2007:

Corporate blogging case studies: Often we are at a need of corporate blogging case studies for research purposes or sharing with our clients.So this is a compilation of such corporate blogging success stories available online.

May 2007:

Top 5 steps for bloggers to get written about in newspapers and magazines: For bloggers who are engaged in blogging as a profession or are aiming to build on a high profile through blogging, getting covered in the traditional media can be the next big achievement after making a presence in the blogosphere and among the bloggers community.With an understanding of how the media works, bloggers can do their own PR and chart out a plan for their own media-image building exercises. Here are the top 5 steps that bloggers need to take.

June 2007:

Expensive PR events - are they worth it?: We organise events for our clients’ product launches, VIP visits, office openings, anniversaries, etc. inviting celebrity movie or sport stars, or with fashion shows, stage skits, belly dance performance, musical performance, etc. in a bid to attract more audience and media. Are they worth it?

July 2007:

PR measurement in India: A compilation of the PR measurement service providers in India.

August 2007:

Working in big vs small agencies: Is it better to work in a big agency or in a small/ medium size agency for say a PR professional with 1-3 years of experience?

September 2007:

Open RFPs - is it fair on the agencies?: RFPs seem the ideal way of getting the right agency. However, there are those who abuse the system. There are companies whose corporate communications departments regularly sends out RFPs to PR agencies only to get a round of fresh ideas without any intention of hiring any agency.

October 2007:

PR agencies losing out social media to speciality firms and ad agencies: The PR industry is today seemingly losing the social media to the advertising industry. Most PR agency folks do not care less about the social media or are too busy selling stories to the newspaper and TV folks. Ad agencies are taking advantage of this and some who are already looking at ad accounts of various MNCs are contemplating introducing social media marketing practices as part of their online advertising campaigns.

November 2007:

How to use mobile phone SMS in your PR & Marketing campaigns: SMS or Text Messaging is fast becoming a method of interactive PR and Marketing. The evidence of its popularity is all around but no one has really grasped the significance of this new tool that bridges the online and offline world for consumers. Text messages today can include graphics, video, and the infamous MMS.

December 2007:

A Flat World of Paradoxes: As citizens of these virtual networks we are all aware of the “hot buttons” and motivations basis which each of us thrive in this space. We need to use THIS knowledge as insiders/citizens and not be overwhelmed by the offline marketer/brand representative in us.

A Happy New Year from the India PR blog team. We will be back after the holidays.

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