At a recent communication seminar where I was speaking on social media, a beautiful lady participant asked me about how one could go about writing a blog. She believed that she is not a good writer and if I could give her few tips on writing…

I told her that I would write about it in my post this Thursday and here I am. In fact, I changed my subject for her. I desperately wanted to write about the need of having a body like BCCI for PR Industry. BCCI knows how to play some amazing games off the field. They do everything in style, be it announcing the high-profile IPL team ‘owners’ or arm twisting CA and ICC to nail the monkey and chain the wild dogs and let our very own DSP of Punjab Police, Bhajji continue his Balle Balle with ball and balla.

Last night I saw Mr. Sharad Pawar in my dream. He was busy finding a way to merge his just ‘Pawar-full’ NCP into a powerful BCCI to realise his long cherished dream of becoming a PM. My dream is to have a BCCI for PR. Both seem to be farfetched!

Anyway, a gentleman shouldn’t keep a lady wait any longer than required. There are some amazing writers on our blog and honestly I am not one of them. It reflects in the vivid subjects being chosen by each one of them and the insights they share with us through their writings (look at last three posts). I read lot on the net, in books, on blogs and on websites. I do have my favorites and I also have my own specially designed ‘block -that-stupid-writer’ tab as well. I interact with many of them and learn quite a few things.

I consider myself a good reader and that allows me the authority to judge the quality of writing. Does it involve any philosophy? Well, yes.

Many of us must have read ‘All Marketers are Liars‘ by Seth Godin. The basic premise of the book is the art of telling stories. According to the author – Marketing is all about telling stories. Story, that inspires you to buy a particular soap or a toilet cleaner. Story, which creates a ‘chemical locha’ in your brain and inspire you to take a walk to your neighborhood shop to pick up a chocolate bar or drive down forty miles to have a dinner in the most expensive restaurant in town. If we go by this logic, tell me who is better than public relations expert to tell compelling and believable stories about your organization?

I strongly believe that PR has the most important role to play in an organization – even more significant than that of marketing. ‘In fact, your honor – mere paas saboot hain!‘ my heart jumps with joy from within. ‘We will talk about it in our next post’ I promise to my heart and it decides to keep quiet for the time being.

But, this post is going all over. Where’s the guide we were talking about? Oh yes, let me come back to that topic. If you search on the web you will find many guides on the subject. So, what’s my story?

My story is pretty & simple. If you want to be a good writer, just write it. Just write it as you would speak with your friend. Make a point, be real and write with passion. Ignite a thought. You do not need to be the most intelligent person on the earth, you do not need to be the most respected person in your profession, you do not need to be the authority on the subject – you just need to be passionate, you need to be honest, you need to be emotional and above all, you need to remember just one thing, write with your heart. Write something which you would love to read today, tomorrow and day after.

Now, do you need any other tips to be an effective writer, speaker, listener, manager, leader or any other adjectives we see on the covers of many bestselling books? Just try changing ‘write’ with ‘speak’ and so on…

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