Last week was very busy for me. I attended the ABCI Awards ceremony, cheered for friends, met people of all sizes and shapes, made new friends and created couple of enemies too in the process! I am getting more and more fascinated by the news in 2008. My love for news has increased it seems. The ‘Nano’ effect grabbed many headlines and gave many opportunities to new age Narads (Narayan! Narayan!) – In fact, it gave me an opportunity to coin a new celebrated word: ‘auto expo’sure. Oh darling! Sunita, it seems that you are not worried about our health. First, you do not want cola companies to kill germs in our bellies and now you are hell-bent on not allowing ‘Nano’ smoke to kill the deadly mosquitoes as well! Shame on you! Sunita. I empathize with your self centric syndrome but, please allow others to use some airtime on TV News channels too. There are many of my clients waiting in a queue. I think somebody is showering all her ‘Mamta’ on you.

Well, promise is a promise! I am not referring to anybody else but reminding myself about my promise to you for annual PR horoscope for 2008, I finally persuaded my dear friend (she refuses to reveal her identity even when I promised to her that she’ll become famous!) to give her readings for all of us.

This week I will write about the industry’s prediction and last six signs. Why Aries should have all the fun every time? Let’s Pisces feel happy this time around. So, we will go in reverse chronology. I am not sure whether these predictions are going to be true or not, but what’s the harm in sharing with you.

Indian PR Business: Indian PR business will grow leaps and bounds in 2008. It will see some drastic changes happening in the month of July, October and November. New international players will enter India independently or through M&As. There will be a birth of few more specialized agencies in technology, financial and pharma/healthcare sector. Many small agencies or independent operations will go out of business or will be forced to join hands with larger players by August. Money will pour in from all directions but agencies will suffer from image crisis and this year we will lose couple of our leaders from PR industry.

Pisces: You will make more friends in media and gain respect from clients. The promotion is due and it will be very rewarding. Your boss will have to keep you in good humor as there are chances that you will get a better offer than your Hari Sadu. Saturn will influence most to Pisceans and though this year is full of good things, watch out for hidden enemies and stay clear of any legal cases involving you, your client or your organization.

Aquarius: The message is be careful. There are many hurdles to face as you move into 2008. Clients’ complaints, Bosses’ cribs, payment collection and all such thing will make you think twice about the career in PR. But, there will be good moments too. Appreciation letters, recognition and rewards are also on cards. Be a firm believer in God and he will take care of you. It is a mixed bag.

Capricorn: Promotions, foreign trips and happy clients. This year is very happy year for you my dear Capri friend! You will be loved by all. You will get money, fame and happiness from all quarters. Do some charities. Donate some money to PR associations or buy some PR books and give it to your subordinates – that will give you some good karma. It’s your year Capricorn – grow fast but keep your feet on ground.

Sagittarius: Promotions and big money is on the cards. The owners of the PR agencies will be laughing all the way to banks. But, be careful – the fall can be as big. Loss of reputation and loss of clients are on cards too. Take care of your employees and do some good for the industry. For professionals, it is a good year but trade cautiously. Don’t get carried away by big promises – apply your own brain.

Scorpio: This year is full of surprises. You will make many friends. A perfect scorpion PR person would be on a roll. Some many even become the top leader during the year. A chance of getting international assignment is clearly visible in the crystal ball for few scorpion PR friends. You will be respected by clients and industry. Some of you may get a much awaited career call you have been waiting for.

Libra: A balanced year this time. At home you will get lots of love and affection and at your office – lots of junk mails and junk calls from clients. Many opportunities those may look lucrative but be careful of deception. Saturn is not favoring you as it should but don’t you worry, your Libran charm will make life little easier for you and as I said a perfect balance will help you to sail out 2008 without much of worries.

We will meet after a very short break! Don’t go away and come back, next Thursday, same blog, same time. Take care, God bless and somebody, hey you! please switch off this unwanted tune on my unreliable phone.

Image credit: Active Rain: Person in picture is not our fortune teller.

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