The Indian PR industry was livid last week what with numbers being thrown at them which do not belong to them…bus kya… there is something called research and credible source of information and the so called body who made the numbers public did not care about either of it…

There are respectable people and organizations who make up this industry and even bigger Clients who align themselves to the industry. By publishing wrong or inflated figures, the body is not doing good to anyone in the industry. It only makes them less believable.

This gives us all the more reason to take an onus on how we represent the inudustry, on taking a stance to collate and generate statistics and facts that can be made available to everyone for reference. To let everyone know that the PR industry is growing, that there are experts who are ceaselessly working towards creating brands that make good read as global case studies, that there are more youngsters today that are eager to join this industry, that there is growing acceptance and respect by the media fraternity for the PR professionals, that there are organisations that have innovated on services and have taken PR to the next level of an integrated communications service…

For all of us who are livid, irritated and think this report was not just misleading but utter rubbish, have an assignment to fulfill…

The assignment to get the points across…

Just a thought…Can all of us combined send an open letter to the editor of the publication who carried the report stating the facts and getting some authentic data out! Coz many may refer to this report and that surely is not the best reference reckoner, to my mind.

Cheers

Madhavi