The invisible power remains with me. Always: Thursdays with Tushar
By Tushar Panchal on Apr 10, 2008 in Indian PR industry, communication, experiments
Someone very dear said this to me. Well, If you are expecting me to share who told this to me and in what context it was told to me, then I am sorry my dear friends, you will be disappointed. It’s a secret!
But, what is not secret is here in this post today. This statement made me realize a very important aspect in our life and I started thinking about it. I discovered that many a times we enjoy this immense invisible power that remains with us all the time and we use it knowingly or unknowingly to make our life better.
What is this power? Well, this power is known in many words – I call it love, you may call it affection, Sachin may call it passion and Shah Rukh may call is Kkkkiran – whatever metaphor you may want to use to describe this, but the fact is that we all have this unique and invisible power to identify and judge our actions. This power drives us to make various decisions in our life – a career we have to select, a partner we have to be with, a house we have to stay in, a job we have to do or even a brand we have to buy!
Look at all of us. We wear certain brands of clothes, wear certain perfume, drive a particular car or ride a nice bike or even pick up one particular brand of Basmati rice! Even if we buy something else because of some reason, we always feel little sadness deep within us that probably I made a wrong choice. Isn’t it happened with you more than once?
I have seen people working in a particular organization or working in a particular profession (say PR!?) and do not want to change the job despite getting many lucrative offers or getting repetitive threats from their bosses. I have seen people watching the same movie again and again. I have seen people getting upset when the kids play on the bonnet of their parked car. I have seen people traveling to other corner of the city to have a special tea from ‘that’ tea vender or to enjoy a special paan from a Muchchad Paanwalah! I have seen people spending millions of rupees for small things like getting that special number for their cellular phone… I can go on and on…
But the question is what this Invisible Power is?
Emotions.
Yes, emotions. We are all driven by emotions and nothing in this world can control emotions. Yes, by doing certain action, you can modify the impact of emotions in a positive or negative manner, but you can not take away the emotions from any individual on this earth. Without emotions you can’t even communicate. Narrate your story with passion and your pitch will be accepted by your consumers. All great stories; all successful movies, all successful brands, all successful business, all successful people are driven by emotions and nothing else!
Add a little bit of power of this invisible force in your life and see the difference. Start now and write back to me before next Thursday with your experience and we will talk further. Till then, enjoy the power! Take care.
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On Apr 10, 2008, himanshu kapadia said:
for me the invisble power is LOVE, i tell my fellow workers, read a paper like a love letter, imagine the editor as your lover(inspite of not carrying your release try and pursue with new ideas and packaging till you have won him/her). Love is the greatest emotion. wars are fought on love, jobs won and lost on love, passion is love, for me love means never giving up. I would never let go of my love…if anyone has the time read my first front page on http://www.aksindia.in ,
On Apr 10, 2008, PressReleasePoint said:
But this emotion thing is shaped by social conditioning largely during our childhood but it continues to be shaped throughout our life. That is why many people change their preferences ( and brands etc etc) from time to time.
On Apr 11, 2008, Tushar said:
Dear Himanshu:
I really like the way you described it. yes, love is the greatest emotion one experiences and it can change many things in life. May the love bug bites us all….
Take care.
Tushar
On Apr 11, 2008, Tushar said:
Yes Sir! it is largely where you belong to and where you come from! Society is the biggest influencer but emotions are beyond any influence! When you know what it is that you want – one may be able to delay your decision but may not be able to change it! After all, communication business is based on selling emotions!
Thank you for your views. We hope to see you more often.
Take care!
On Apr 14, 2008, Shashank Jaitely said:
An interesting topic to pick up, Tushar. Really love is a big brother of all the emotions driving a person. Sigmund Freud would have also appreciated this post, if he was alive and was a blogger…:-)
Himanshu, loved your reply. Yes, love is all encompassing. Not only wars are fought around and for love, love wins wars too.
And love has been used as an appeal by corporates and advertisers to win and persuade consumers for years.
On Apr 14, 2008, Tushar said:
hi, Shashank.
So, spread PR – I mean pyaar! and love what u do the best…
Take care,
Tushar
On Apr 15, 2008, Prasad said:
Hi Tushar ,
The power is effective because it is invisible . Let it be that way . Or we will attempt productizing it and make it in to a commodity , which has a chance of getting an expiry date.
On Apr 15, 2008, Bhawna said:
Yes, indeed, emotions drive us. You can be in certain profession only if you love it. Every morning I look forward to go to office. When I go to bed at night I some time start thinking about what more can I do for my clients. What is it, if, not love for my job?
On Apr 15, 2008, Tushar said:
Very valid obseration Prasad!
Amen!
On Apr 15, 2008, Tushar said:
yes, Bhawna – but for some its love for the dove!
On Apr 18, 2008, himanshu kapadia said:
where is your this thursday writeup, i am addicted to it
himanshu
On Apr 18, 2008, Nikita Merchant said:
Excellent Topic Tushar…!
You know, when we realise this invisible power within us, we attract only more of it.
Himanshu – It’s the most beautiful way to put it. Let me try reading newspapers like love letters from Monday. For a die hard romantic, this will surely drive Monday Blues away.
Regards,
Nikita
On Apr 19, 2008, Tushar said:
Dear Nikita:
Thanks so much for appreciating the power of Invisible Force! In fact, this power has taken me by surprise and lot of people are coming forward to accept it!
That’s indeed a good sign.
And, Himanshu – I promise not to leave u disappointed on coming Thursday. I will be back with you with some more invisible force!
Till then, take care and enjoy…
love,
Tushar
On Mar 26, 2009, izmir evden eve said:
Thank You..