The Never Ending Love Story: Thursdays with Tushar
By Tushar Panchal on May 22, 2008 in Ask Questions
I wrote about ‘The Power of Invisible Force’ and followed up with few heartfelt stories. My Friend Palin even suggested that I am heading towards Himalayas and may be on my path to attain nirvana or sainthood. But my dear friends, I am not. Today, I am going to share a never ending love story of my life. I told my wife that it all started in our past life and still continuing…
Well, what a love story has got to do with PR blog? To be very honest, I am yet to figure that out as I have just started writing this post and may be by the time we finish our dialogue, we will discover that. Somehow I feel that there’s a strong connection. Okay, let’s try and see how a love story develops…
You like someone, starts missing her whenever she is not around (people please change your gender accordingly!)
I have experienced it. I am sure many of you have. You start wondering why the hell I didn’t feel this way before for anybody else. But hey my friend, realise that the person whom you miss is not just anybody else – she is special. You start praying.
In PR, we need to offer something that our clients need the most – clear advice and clear understanding. It is not about the formatting the release and changing fonts but giving a whole new meaning to the communication process, bring out a point which they never thought existed in news or suggest that you throw the release in a bin. In short, they should like you. They should miss you, if you are not around. You are so special. They start praying.
To say it or not – to be or not to be…
I have experienced many butterflies flying all around in my stomach. I am sure many of you have. Whether to make that first move or not? Can I express myself openly or send subtle hints. Can I just say as it is, or weave in the discussion? What if I get rejected? Thousands of questions cross your mind…
In PR, we face similar situations in slightly different context. Can I tell the client that the news release you are going to issue is going to be in trash bin and don’t waste paper? Can I say to the CEO of the company that when it comes to human touch and interaction with people, my dhobi is much better than you? Somewhere, somehow one has to start saying the truth to client, if you want to be true to yourself and your profession; you have to move away from the fear of rejection. If the truth is with you, there will never be rejection. True love conquers all obstacles.
Commit – I do…
It’s that time to say ‘I Do’… Those 2 words express so much of my feeling, it expresses what I want to tell my wife; that I am there with her always, in good and bad, in happiness and sad, in success and failure, in life and death. It says; I do stand in front of you in adversities, I do stand behind you in your success, I do stand with you in your hour of need.
In PR, we always have to remind the client that we are there. We need to express it. We need to prepare ourselves, understand client’s requirements, guide them through the maze, be with them during tough times, be friend and you have a client for life. Sounds like marriage made in heaven isn’t it?
Together – we grow.
My love for you is growing, it’s growing with time and age; it’s getting intense and deep with time, it’s getting matured and complete with age. We grow together, build dream together and let’s achieve it together, because there cannot be a life without you…
In PR, we grow together. We start understanding each other and share same passion to build brands, sell products or market services. We build team together, we build dream together and achieve it together, and we live in complete peace and harmony, we have to be together for life as no one understands you better than I do.
Love sets you free!
There are always you, me and then hum! You know it. You need space. You need your personal moments. You need to be you, so does your partner. If your love is true, your love never going to go away from you.
In PR, we always have to remember that we are also like that. We also need to have our own space. Clients also need their own moments. Your creativity to grow and think independently will obviously help you decide what is best for the team. If you are true and honest in your approach, the client is never going to go away from you.
Love will find a way…
I am sure about this. I know for sure that love will find a way…
In PR, you never say goodbye. All roads lead to Rome.
Take care friends. Never stop loving your work. God bless!
PS: This post wouldn’t have been complete without my wife being there for me, always. She is my biggest inspiration and my invisible force.
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On May 22, 2008, himanshu kapadia said:
tushar the heat has got u, i am playing the devils advocate now, i did start the invisible force called love as a debate in your last blog but now its too sweet.I belive do business as business and charity as charity, never do business as charity and charity like business. In love there is one word which i come accross several times- COMPROMISE. As a professional i will never compromise. What is in the best interest of MY PR COMPANY will be the first priority let the client take a walk.
On May 22, 2008, Anil Nagwani said:
An interesting outlook towards PR, a bit too personal. Although all these things apply to PR in varying degree, the key difference is that it is not a selfless transaaction or even an emotional one but a very commercial one.
But we do have our loves even in this cut throat and materialistic sometimes selfish world of PR, yes these tenets apply. But they should not take you away from the reality that DIVORCES are on the rise in India and Communication industry is notirious for them!!!!!!!!! The client can divorce you even over a phone or just an SMS will do.
On May 22, 2008, Hemant Arya said:
Tushar, someone once told me: “PR ka to matlab hi pyaar hota hai.” (PR has only one meaning, which is love.) I think your post is kind of an elaboration of that statement.
On May 22, 2008, anamika said:
Around 6 yrs ago, we had heard your interview on Radio Mirchi, Ahmedabad.
Your wife was asked a question : what is true about Tushar: PR ya Pyar. She obviously said : pyaar.
Today after many years, you touched the very subject today.
good blog but sensitive one. If you keep a distance between the two, both will prosper.
On May 22, 2008, Shashank Jaitely said:
Some twists of PR in Pyaar:
Daughter-in-law impressing her MIL by touching her feet three times every morning
Lover changing car’s flat tyre of his girl’s dad
Husband taking his MIL for lunch, knowing that she is unbearably talkative
Lover being friends with the closest buddy of his ‘prospective’ girlfriend
A kid being very nice the whole day ‘bribing’ his parents to take him for a fair where he plans to be a devil
Some twists of Pyaar in PR:
Two PR colleagues falling in love…sigh!
The client falling in love with the PR associate…double sigh!
The client giving a double bonus to the PR agency for performance
The PR agency doing pro bono work for the client
A journo writing a good story for our client
On May 22, 2008, Shashank Jaitely said:
Sharing Palin’s comments, somehow I also feel you are near to attaining some kind of “yog”…hope it is “karma yog” and not “sanyas yog”…:-)
Do let us know when you hear from the Aastha Channel…:-)
On May 23, 2008, Tushar said:
Hey, Himanshu.
Yes, global warming has some direct and indirect impact on me too!
Compromise.
For how long…
Tushar
On May 23, 2008, Tushar said:
Hi, Anil.
Reflects the personality, isn’t it?
Thank you for your views. Yes, you are right divorces are on the rise. May be people have learnt to accept the truth and discover life where it belongs too. People or business – after all everything is human!
No harm.
Take care.
Tushar
On Oct 7, 2008, swapna said:
This clearly shows that you are decieving your legal wife and dating someone else. Mind you these things do not go on for long. May your internet wife leave this world asap.
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