Recently I picked up a book called “Why So Stupid?” by Edward De Bono and this post is inspired by it. In fact, I wanted to write about why we stopped thinking about PR in our business but ended up writing something else courtesy a copy of a magazine landing on my desk.

Well, to be very honest I haven’t finished reading the book yet, but it seems that it would be fascinating to read through it. In the first few pages only, I disovered many things. One quote fetched my attention beyond doubt and I would like to share it with you. It helped me to put headline for today’s post as well. It reads and I write, “You can analyze the past but you have to design the future.”

Now coming back to the recently published report about “The Future of Public Relations” in one of the marketing magazines, I have few observations which I want to express for you lovely friends. While it did mention about the future of PR but the irony was that I haven’t seen any of the future leaders of PR talking about the future. I saw the same old faces trying to analyze the past without realising the present situation in many of their businesses or agencies and pretended to be designers of the future. I am sure many of you guys must have had a good laugh reading through it and some of their views must have been swallowed by many of us with a pinch of salt, some pepper and cold water.

The thinking in the industry has been stale and stopped somewhere. I was discussing the same with my wife and she said that it is happening probabbly because in earlier days leaders were born and born leaders are great thinkers, but today leaders are made, and they expect some reference as they are made like that. I think she has a point here. Most of our leaders are coming from ‘recoginition’ background and they always need a reference point to begin. The recongnition here is the worldview they have been living with since 70s and trying to impose the same upon their people. Do you have a high attrition rate – stop blaming the new generation, please. I have had the luck of meeting many of the agency heads and since I have to be politically correct here on this blog and have to remain in the industry where I belong to, I have to say a big lie that almost all of them have inspired me. (sigh!!) But, I am sure almost everyone who is reading my blog today knows ‘who is who?’ in the business and I do not have to give you any recognition or refernece point to think outside the box to arrive at any conclusion. I am sure you are smarter than me.

By the way, who am I to pass on any judgment on the industry or some of our so called leaders. After all, some of them have created the industry we are all working in now. They are the ones who are driving growth of their agencies and dipping the fees. They are the ones how are corrupting the business eco system and doing things which are not required in the name of building and maintaining relationships. They are the ones who are not willing to let their people grwo and try harder to make them feel inferior. After all, they are the ones who are drving the industry, where the accelerator is on a left hand side and brake is faulty with a gear lever lost somewhere on the way.

Why am I behaving so stupid and writing such a post? May be because I am like that only. I care for each one of us. I love what I do and it really hurts when I see my love being treated the way it is being now by many of them. SOS! Please respond, before its too late.

Take care friends and wake up! Jaago re… Jaago re… Jaago re…

PS: I wrote this heartfelt post with complete honesty and with an intention to hurt few of them in the process. If you are one of them and felt hurt, please accept my apologies and look into the mirror. Do you see the horns emerging from sides… ??!!!???

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