It’s all out there in open. The media is going gaga about it. Everyone is talking about it. It’s an open secret. Some obnoxious figures are floating out in open, and many of our so called ‘Netas’ in white clothes are busy collecting all the black money they can, in these next few days. Someone’s father is being laid on the tarmac so ‘Nawabs’ can fly off and on from his holy name.

I wouldn’t be surprised, if tomorrow Mr. Musharaff would be projected as our Prime Minister! Yahan par sab Maya hain, mere bhai! But actually, when I come to think of it, it is actually not a bad idea to have Mush as our Prime Minister. His initials are PM. Almost everyone of the pseudo-secularist brigade would be very happy and yes the most important part is that N-deal or No-deal they would be able to solve many critical issues of national interests – 1) they will help us get rid of the government which has just few months to serve (oops! Sorry rule) the country before we have our general elections. 2) We may not get much needed power due to some power hungry or powerful politicians. 3) We will lose faith in democracy and turn many youngsters away from voting. Are you listening Mr. Karat? Mr. Bardhan? Mr. Ajit Singh? You may win, but we all are going to lose and you are going to be responsible for it.

Well, what’s the connection between all these madness and PR?

The insiders know it very well, that how well-oiled PR machinery is working overtime to make or break the government. The media contacts are being used to the maximum. The buying & selling is taking place. The stories are being planned and planted. Dinners are being hosted and lunches are being thrown upon. It’s a time now when everyone worth their salt in political journalism is high on ecstasy and enjoying every moment of their lives. Many business houses are playing their cards and using all their power to stabilize or destabilize the government according to their comfort levels.

PR is playing its role and whether you like it or not it is affecting your life for better or worst. Everything is fair in business and politics. My grandpa always said that if you have to be happy in life you have to stay away from four Ps: Press, Police, Politicians and Prostitutes. Well, the old man died before I came into PR, otherwise he would have added it also to this list.

Grandpa, I have a confession to make. I dealt with everyone on the list. Hang on guys – before you jump the gun, the last community in the list was part of an NGO I serviced as a client. And yes, I have one more confession to make – I found some humans in each of these communities! In PR as well, we still have few humans left.