Being a good PR client
By Palin Ningthoujam on Oct 23, 2008 in clientservicing
We generally talk about PR agencies out here on this blog and what we can do to enhance our client and media skills. Well, I found this interesting article on how to become a good PR client. Read on and let us know what does it take to be a good client. What do you think?
PR is most productive when the agency and client people work as a team. The ideal is a blurred distinction between the two organizations. The goals are nearly the same, only the paychecks and business cards are different. Efficient teamwork and friendships develop, with the clients relying on agencies for a full range of strategic as well as tactical communications values. The agency is free to ask all questions, including the hard or perhaps embarrassing ones, and offer help wherever and whenever needed while remembering its charter to client service.
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On Oct 23, 2008, Bhawna said:
true!
On Oct 23, 2008, meenakshi said:
matching expectations is always an uphill task.. best practices should be shared across the board… truly believe that a client-consultancy/ consultancy-client relationship is an everyday learning.
On Oct 24, 2008, Kanika Kohli said:
Very True. Clients should understand that we are one team with the same goals and just like all good teams if we work in tandem with patience and understanding for each other we can make great thing happen.
On Oct 24, 2008, BM said:
Very true..
On Oct 24, 2008, Bina Emanvel said:
Neat! Also, I think a good PR client tries to understand the work of the consultancy, and knows atleast a little about how the media works. This not only creates that ‘equal’ relationship but also drives the consultancy to work harder and more efficiently.
On Oct 28, 2008, mike said:
Thanks for information
On Oct 29, 2008, himanshu kapadia said:
i really would like to say i have worked with some of the finest pr professionals who run the marcomm dept of companies, a coffe along with the team on their desks,, a lunch with their team in their canteen , a birthday card signed by the entire team and infoming me that for change they will not disturb me for the day even if there is a major crisis are some of my cherish memories of servicing,
On Nov 5, 2008, meenakshi said:
being thanked on a world stage is the best endorsement for anyone. What Barrack Obama did for AKP&D Message and Media at his victory speech in Grant Park is standing testimony of being a good PR Client….to quote…”To my campaign manager David Plouffe, my chief strategist David Axelrod, and the best campaign team ever assembled in the history of politics – you made this happen, and I am forever grateful for what you’ve sacrificed to get it done.”
the amazing messaging and utlisation of new media has made victory mark change!
On Nov 5, 2008, Buzzword Artist said:
The newly appointed COO of a software company I met this afternoon insisted that a well drafted Press Release is one that SHOULD NOT GET PUBLISHED!
Sapped? What kind of client does that make?