• Enterprise adoption of Web2.0 technologies – The ‘push’ is in stark contrast for traditional ‘IT’ tools (ERP/CRM/SCM) and the ‘Web 2.0′ tools (Wiki/Blogs). Previously, the need for IT systems was generally realized by the senior management and it escalated down from there-on. That isn’t normally the case with a Web2.0 tool.
• Twitter Drives Traffic, Sales: A Case Study – O’Reilly Radar – Dell reported that offers from its Dell Outlet Twitter account had led to more than $1 million in revenue. They are not the only ones
• Ignoring new media could ignoring new markets - Has your company identified new niche markets for its products within the social media space? What’s the niche and how are you tapping into its potential value?
• How to Get Retweeted – The best measure of someone’s quality as a Twitter user is not the number of followers but the amount of retweets. Guy Kawasaki provides 6 practical tips to get retweeted on Twitter.
• The|Intangibles: Social Networking for Business Explained – Case studies of the effective use of social networking to solve business challenges: Cooper Systems use of ‘Linked in’ as a recruitment tool; and H&R Block’s ‘Facebook’ presence as a means of creating awareness of its products and maintaining relationships with its “fans”.
• PR Squared: Wikipedia 101 for Marketing – “Can we create our own entry? Can we edit our entry? How do you find the line between promotion and fact? Why is Wikipedia so important in the first place?” Here are some answers.
• Checkmate: What PR isn’t – nine things – Most people equate public relations with media coverage and publicity or confuse it with advertising. They’re selling it short – way short.
• The Bad Pitch Blog: Five Crucial Tips for the Perfect Pitch Letter – Here are 5 tips to help you compose pitch letters that might really work.
• Micro Persuasion: Five Digital Trends to Watch for 2009 – Steve Rubel’s digital trends forecasts for 2009. Don’t miss this.
• Buzz Marketing for Technology: Brands that Tweet – If you are thinking about whether your brand should be on Twitter – Here is just some of the discussions occurring about branding with Twitter.

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