Key Marketing & PR Posts This Week (February 24, 2009)

  • How to Present While People are Twittering – People used to whisper to each other or pass hand-scribbled notes during presentations. Now these notes are going digital on Twitter or via conference-provided chat rooms. So the next time you present at a conference, instead of being confronted by a sea of faces looking at you, you may be phased by a sea of heads looking down at their laptops. The challenge is how to adapt to presenting with the back-channel.
  • Will the “Deep Web” Slay Google? – Beyond those trillion pages [indexed by Google] lies an even vaster Web of hidden data: financial information, shopping catalogs, flight schedules, medical research and all kinds of other material stored in databases that remain largely invisible to search engines.

    The challenges that the major search engines face in penetrating this so-called Deep Web go a long way toward explaining why they still can’t provide satisfying answers to questions like “What’s the best fare from New York to London next Thursday?”

  • Formal methods route to proving PR value (and consultancy differentiation) – How many times have you lost a pitch on grounds of chemistry? It’s an issue that is so endemic in the industry that PRCA vice-chairman Richard Houghton has made it the theme of his blog: A close second. Do you think the same happens in other professional services industries such as accounting, legal or management consultancy? I don’t think so.
  • Make Better Presentations – The Anatomy of a Good Speech | chrisbrogan.com – 'If I’m going to bother to educate through a presentation, my goal is to influence you to take action and/or change behavior. It’s not good enough that you walk away as if you feel you know something more. I want you to want to do something more. '
  • The Credit Crisis Explained in Simple English – "Credit Crunch", "Subprime mortgaged", "Leverage".. you regularly come across such complex jargon thanks to the ongoing Financial Crisis but what exactly do these terms mean? What is "Credit Crisis" and how did it happen? Why did big banks like Lehman Brothers have to go bankrupt?

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About the Author

Palin NingthoujamPalin Ningthoujam is Genesis Burson Marsteller's Digital Strategist and is the founder of India PR Blog. He also blogs at Advocable.com and has written for Mashable.com, New Communications Review, and Desicritics.org. He has worked at leading PR agencies in India and has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. You can contact Palin via email here or online here.

4 Comment(s)

  1. On Feb 25, 2009, Bhawna said:

    Cool compilation

  2. On Feb 26, 2009, kandil simidi said:

    thanks..

  3. On Mar 10, 2009, Palin Ningthoujam said:

    Welcome. Glad our readers are liking this.

  4. On Feb 24, 2009, TweetNewz said:

    Key Marketing [BuzzTracker.com - Twitter] http://bit.ly/DDtaC

    This comment was originally posted on Twitter

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