Sending out press releases to journalists: email still rules
By Palin Ningthoujam on Feb 17, 2009 in Political PR, clientservicing, insights, lifestylePR, mediarelations
According to a survey by PwR New Media among 215 journalists, 89% of the journalists surveyed said email is their preferred method of receiving releases. 6% mentioned snail mail and less than 1% of respondents mentioned social media, RSS, fax, and in person delivery.
Also, 85% of the journalists surveyed said that images are very important. 35% said downloadable video/audio was (very) important. 29% said embed codes with video/audio was (very) important.
When asked specifically if web content was important to them in a release, 30% said it was (very) important. Similar to what we’ve seen in the past, 33% said a downloadable logo was (very) important.
See more images below. The report in pdf and unedited responses are available at the PwR blog. View the survey here: PwR survey of journalists
Popularity: 10% [?]
On Feb 17, 2009, Sri Vikas said:
Palin,
As a brand manager for a health and fitness company and a social media specialist, this survey is an eye opener.
I am trying to use social media to connect with influential users, journalists for press releases and this has only reinforced my belief in marrying social media and PR.
I used to think journalist in india do not rely on search engines and DM to receive press releases …
This equation changes with this survey.
On Feb 20, 2009, Palin Ningthoujam said:
Sri, glad you liked this. Point to note: this survey was done in the US.
On Feb 20, 2009, Sri Vikas said:
what is the scenario in India ?
If you read books like ” the new rules of marketing and RR” and ” Groundswell” they talk about reaching the pr people and the consumers directly with PR releases . how can i make the journalist read my press releases directly – Indian specific solutions … ?