India needs Youngistan

As the parliamentary elections are coming to a close, I happen to connect some interesting analogy with cricket and soft drink. I have been a strong follower of cricket and cricket is almost a religion in this part of the country. Over the last 3 decades, each time we infused young blood in our team the results have been different. It dates back to the 70’s when Pataudi and the Wadekars of the world were replaced by the Gavaskars and Vishwanth followed by the Kapils and the Azaaruddin followed by Ganguly, Sachin and Dravid and now the Dhoni’s and Yuvraj has produced results. The approach and thinking to the game has been totally different and we are able to see India climbing the ladder in the world in both of forms of cricket.

Even in the case of soft drinks they keep on changing and introducing energetic youth as brand icons with Pepsi being a very classical example. From Juhi Chawla to Dipika Padukone, the brand has changed their strategy and tried not to move from the youthful positioning.

These are live examples that our voters should learn and understand that India needs a very young parliament. US already have demonstrated by electing Obama. We have the bench strength when it comes to youth but it is time we handover the baton to these young and bright parliamentarian to bring a change in the way we think.

Even in the early days in England their cricket team had a bunch of oldies some of them made their test debut at the age of 38 years but that is no longer happening. Today, even they have a very youthful side. They have changed that theory. Why because youth is working and it is time we in India should also infuse young blood to Indian parliament to take our great country to the next level.

Popularity: 7% [?]

About the Author

Ganapathy ViswanathanGanapathy, General Manager, 2020 Media, brings over 20 years of working experience in the fields of communication and branding. He joined 2020 Media to add a new dimension to PR and think just beyond 30 seconds. Having worked with leading advertising organizations such as Ogilvy & Mather for over 15 years and handling brands such as Titan, Philips, Perfetti, Maharashtra Tourism, Crompton fans, Singapore Tourism, Singapore Airlines, and McDowell’s, Ganapathy has an in-depth understanding of market dynamics, strategy and flawless execution. In addition, he has also worked with Mudra Group and the Lowe group on brands such as Dettol Soap, Bianca toothpaste, Rallis fans and Bayer India and Wander Ltd. With enormous experience and understanding of brands across diverse categories, Ganapathy is also an avid writer and contributes regularly in some leading Marketing and Advertising journals. A keen fan of cricket and a quizzer, in his pass time Ganapathy enjoys listening to the guitar that his son plays during the weekends. You can contact Ganapathy via email here or online here.

6 Comment(s)

  1. On Mar 23, 2009, Alexandru said:

    Dont mind , but I think its my first when I hear that cricket is beeing played in India … meaning that much
    Wich it would too in my country

  2. On Mar 27, 2009, Detectives said:

    Yes very true, Cricket has been changed and our youth brigade play in very aggressive mode which was very rare in old days.

  3. On Mar 16, 2009, IndiaPRblog said:

    India needs Youngistan: As the parliamentary elections are coming to a close, I happen to connect some interesti.. http://tinyurl.com/cszdr8

    This comment was originally posted on Twitter

  4. On Mar 16, 2009, palinn said:

    India needs Youngistan http://tinyurl.com/cszdr8

    This comment was originally posted on Twitter

  5. On Mar 16, 2009, rinashah said:

    RT @palinn India needs Youngistan http://tinyurl.com/cszdr8

    This comment was originally posted on Twitter

  6. On Mar 17, 2009, pratik999 said:

    youngistan in politics @ http://tinyurl.com/dxyjer

    This comment was originally posted on Twitter

Post a Comment