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Key Marketing & PR Posts This Week (March 17, 2009)

By Palin Ningthoujam on Mar 17, 2009 in book review, industry

  • Moving PR forward – Press releases will be dead within 24 months. The smart agencies are realising that they have to play in this world and anyone can now play in it….. 70k people are doing their own PR using these tools. Dedicated people read the blogosphere just like you used to read magazines. The beauty is that young PRs have been doing it already. Search twitter.com find ways to get involved – don’t try to own the conversation, engage and listen.
  • 35 Must-Read Articles for Social Media Marketers – “As an active social media user and marketer, I’m always interested in learning new things to improve my knowledge and abilities. This is a collection of some of the best articles that I’ve found on a variety of topics related to social media.”
  • How To Develop A Facebook Page That Attracts Millions of Fans – Facebook Pages present a massive opportunity for brands to directly engage with their existing and future customers, even the occasional passer-by. Below, I have outlined 10 tips for creating engaging Facebook Pages.
  • How to use Twitter for PR – Weisgerber details 8 ways in which Twitter should be used by brands and begins to detail how they should act for each one: 1. Tracking 2. Monitoring 3. Live-reporting 4. Journalism 5. Activism 6. Public Relations 7. Political Communications 8. Crisis Communications
  • Tweet Advice from Area PR Pros – Twitter has a variety of PR uses, but it all boils down to relationships. Clark sees it as another information outlet and likes the way it is organized as a stream versus a batch of separate emails. Koole refers to it as an enhancement to other channels, calling it a sort of “real time billboard” with company updates. Droog notes that Twitter served as a crisis communications tool when Amway Global dealt with a product recall and tweeted regularly, mostly alerts with links to more information on their web site.
  • Social Media Marketing Tops Digital Marketing Tactics for 2009 – What 3 digital marketing channels & tactics will you emphasize in 2009?” Here are the top ten tactics selected:
    * Blogging (34%)
    * Microblogging (Twitter) (29%)
    * Search engine optimization (28%)
    * Social network participation (Facebook, LinkedIn) (26%)
    * Email marketing (17%)
    * Social media monitoring & outreach (17%)
    * Pay per click (14%)
    * Blogger relations (12%)
    * Video marketing (10%)
    * Social media advertising (7%)
  • Twitter Links for February 2009: Social Media and Twitter Resources : The Get Smart Blog – This list is a collection of social media and twitter resource links that were shared and retweeted by @GetSmartWomen in February 2009. In this list you will find the best, most interesting, and most useful of our favorite shared Twitter links.

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About the Author

Palin NingthoujamPalin Ningthoujam is Genesis Burson Marsteller's Digital Strategist and is the founder of India PR Blog. He also blogs at Advocable.com and has written for Mashable.com, New Communications Review, and Desicritics.org. He has worked at leading PR agencies in India and has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. You can contact Palin via email here or online here.

8 Comment(s)

  1. On Mar 28, 2009, Joey Logano said:

    There are alot of great articles here! My favorite article out all of these is How to use Twitter for PR :)

  2. On Mar 29, 2009, D.Srivatsan said:

    Dear Palin,

    I would like as an Public Relations Associate for the firms which don’t have a office here in Hyderabad. If you can pass or post this comment to the all the firms which doesn’t have a presence here in the city of Hyderabad, i will be grateful to you.

    With Regards,

    D.Srivatsan.

  3. On Apr 3, 2009, cool names said:

    thanks………

  4. On Jun 4, 2009, Orefqueen said:

    now I’ll stay tuned..
    My space: video

  5. On Mar 17, 2009, IndiaPRblog said:

    Key Marketing & PR Posts This Week (March 17, 2009):
    Moving PR forward – Press releases will be dead within 24 .. http://tinyurl.com/cafopk

    This comment was originally posted on Twitter

  6. On Mar 17, 2009, palinn said:

    Key Marketing & PR Posts This Week (March 17, 2009) http://tinyurl.com/cafopk

    This comment was originally posted on Twitter

  7. On Mar 17, 2009, mustafayusuf said:

    RT @palinn: Key Marketing & PR Posts This Week (March 17, 2009) http://tinyurl.com/cafopk

    This comment was originally posted on Twitter

  8. On Mar 17, 2009, indimeme said:

    Key Marketing & PR Posts This Week (March 17, 2009): India PR Blog Moving PR forward – Press releases wi.. http://bit.ly/9MFWd

    This comment was originally posted on Twitter

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