• Measuring Social Media ROI: Does size matter? — Mark Hayward – Do you use (or want to use) social media to promote your business but wonder how in the heck you measure its effectiveness to bring in more customers and make more sales?
• Micro Persuasion: Forrester Says Paying Bloggers is OK Provided There are Disclosures – Forrester Research is out with a new brief this morning by analysts Sean Corcoran, Jeremiah Owyang and Josh Bernoff that says that sponsored conversations on blogs – akin to what how Chris Brogan partnered with KMart – are going to become more commonplace. Further, they recommend the tactic provided that there are clear disclosures all around.
• 6 Warning Signs of a Problem Client – FreelanceSwitch – The Freelance Blog – Here are some early warning signs of a problem project and some tips for upgrading them from hopeless to profitable.
• The Seth Godin Interview: How to Become a Leader – Most people have no clue what they want, and if you ask them, you’ll get a lame answer. Most people don’t know they want Pretty Woman or Slumdog Millionaire. They don’t know they want Purple Cow or one of your killer articles. So if you want to have an impact, all you can do is lead. You can’t ask.
• Who Wins the Struggle for Social Media Control? – PR, not advertising and digital specialists, is best able to lead the social media charge. However, no question that PR has a long way to go before they have social media conquered. At present, way too many clumsy blogger pitches and not enough digital savvy.

Popularity: 7% [?]