Politicians go the digital way
By Ganapathy Viswanathan on Mar 23, 2009 in Political PR
Did our leaders and strategist from various parties learn from President Obama?
But the lingo and buzz word that is making rounds in all the parties are using the new digital medium to connect with the voters. But one wonders how many netizens will go through blogs and other social networking media as the penetration of internet in our country is still very low. Yes with security a huge threat for the BIG leaders this is one of the best ways of getting in touch with the masses in an interactive manner through podcast and other interactive tools. For example, the big leaders can be online with the masses answering questions, which would have never been possible otherwise.
In the last elections, the mobile phone medium was used effectively as barrage of messages flew on to the handsets of people in even smaller towns. It is interesting to know that technology has sunk into these old fashioned politicians to woo the young voters who constitute a major percentage of India’s population. I am sure using this interactive medium will also change the mindset of the various party as I keep reading parties planning to promote IT by promising to distribute cheap laptops and build IT polices in to their election manifesto and thereby telling the world that India will be a technology savvy nation.
Let us wait and watch. How this is going to help the various parties? While the traditional medium and road show will go on but the new vehicle using digital will be a new medium to tap the youngsters to caste their vote. The result of this will be known to us in middle of May 09.
Popularity: 9% [?]
On Mar 23, 2009, Palin Ningthoujam said:
I think Advani’s blog and social media outreach is in the right direction, although many have questioned it will work in India or not. We have 50 mn internet users but it’s not just making them into voting for you that should be the idea. It’s about spreading influence in the platform, where the youths and other vocal influencers thrive today. It’s about being open to have a conversation and coming out to engage with the community. That’s a good message.
On Mar 23, 2009, Joey Logano said:
I think its important for every one to implement and dial into the internet and digital way of life
On Mar 23, 2009, Vidhyashankar said:
i feel this is a great move to get digital savvy particularly for perceived fuddy duddy politicos, some of them who, in my opinion may be old but certainly spirited with strong leadership – NM, LKA, MMS are good examples.
The much touted IT vision is leap forward towards effective governance – to reduce corruption, to build last mile access to the general public at large and to establish business continuity.
Yes, it remains to be seen how this shapes up but certainly welcome relief to the usual votebank politics and tactics of appeasement…
thumbs up for development, it all starts with Intent!
On Mar 23, 2009, Alexandru said:
Depends on what campaigns they run
For instance, in my country ( RO ) people that work for the current president conducted campaigns on youtube targeting romanian visitors, and I can trust you that they hit at least 10% of the voters.
On Mar 25, 2009, Detective said:
This is just a beginning in India and hope in the upcoming days digital electronic campaign will take place.
On Mar 27, 2009, Manjunatha KG said:
Some political parties have started to use the mobile medium. I haven’t any using the email medium. I am talking to a political party to use the email medium effectively and providing strategic consulting for their digital interactive campaigns. Hope other political parties will start catching up using the digital interactive media soon.
On Mar 23, 2009, IndiaPRblog said:
Politicians go the digital way: Did our leaders and strategist from various parties learn from President Obama?
.. http://tinyurl.com/c4j6bz
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On Mar 23, 2009, palinn said:
Politicians go the digital way http://tinyurl.com/c4j6bz
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On Mar 23, 2009, indimeme said:
Politicians go the digital way: India PR Blog Did our leaders and strategist from various parties learn from Pre.. http://bit.ly/327VI0
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