• How to SEO your Press Release – An essential part of your PR strategy should be optimising your press release for Google. Optimising for Google will also help you to build awareness on Yahoo and other smaller search engines. Instead of just dropping copy in your release and hoping it will be picked up by the Search Engines, simply follow my five tips to make sure that your online press release works harder for you.
• Where is Everyone? – Articles – Baekdal.com – These days, everyone is trying to figure out how to connect with other people. It used to be simply, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?
• The Hindu Business Line : PR firms find it tricky to sell political parties – The Congress and the BJP are both very unhappy with their PR agencies. Party apparatchiks have been heard grumbling that in spite of the crores that have been spent on PR and advertising, the image of Rahul Gandhi as a waffling, reluctant king, and of L.K. Advani as a non-achieving has-been, remains intact.
• How to use Twitter for PR – Weisgerber details 8 ways in which Twitter should be used by brands and begins to detail how they should act for each one: 1. Tracking 2. Monitoring 3. Live-reporting 4. Journalism 5. Activism 6. Public Relations 7. Political Communications 8. Crisis Communications
• 35 Must-Read Articles for Social Media Marketers – As an active social media user and marketer, I’m always interested in learning new things to improve my knowledge and abilities. This is a collection of some of the best articles that I’ve found on a variety of topics related to social media.
• Social Media Marketing Tops Digital Marketing Tactics for 2009 – What 3 digital marketing channels & tactics will you emphasize in 2009?” Here are the top ten tactics selected: Blogging (34%), Microblogging (Twitter) (29%), Search engine optimization (28%), Social network participation (Facebook, LinkedIn) (26%), Email marketing (17%), Social media monitoring & outreach (17%), Pay per click (14%), Blogger relations (12%), Video marketing (10%), Social media advertising (7%)

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