• Corporate Tweets and the SEC: Sometimes It’s Better To Keep Your Mouth Shut – If public companies are not proactively analyzing these guidelines and establishing internal policies, frameworks, and penalties, then they are exposed to the dangers that loom in the form of overly enthusiastic employees who are enamored with new and shiny social tools and objects. One wrong, irresponsible or casual post, comment, tweet, or status update can produce a domino effect of consequences that have yet to establish precedence. While a tweet, for example, may seem harmless, the activity and response sparked by an update could result in repercussions that trigger SEC investigation and shareholder retaliation. Corporate and marketing executives who normally rely on self-restraint and common sense across the organization aren’t employing common sense at all.
• Digital Marketing on the Social Web: Blog Now or Pay Later | Online Marketing Blog – Companies that don’t have a Social Media Strategy or Roadmap in place now, will most likely fall behind by Q3 or Q4 of this year. I can think of few things more expensive than than having to play catchup, especially in the social media category. You can’t “buy” relationships on the social web.
• 25 Social Media Marketing Tips from Dell, Comcast, HP, Wells Fargo, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil | Online Marketing Blog – This post provides specific advice from in-house social media marketers including: Dell, Comcast, HP, Wells Fargo, Intel, Best Buy, General Mills, Ford, UPS, Home Depot, Cirque du Soleil and a mix of SMM consultants/agencies: Altimeter Group, Crayon, Ogilvy 360, Future Works, Doe Anderson, New Marketing Labs and others. Advice includes justifying investment in social media, strategy, how to decide on tactics and measuring success.
• The Fortune 500 and Blogging Study – As social media becomes more integral to the business function, we should see evidence of it in the use of blogs, podcasts, Twitter or other tools. Given that the Fortune 500 stand as a model for business success, it is interesting to examine their involvement in the social media arena.

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