3 categories of Indian youth and why Orkut is falling

There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth:

indian youth trend1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.

2. The Indians: 31.% of the youth who have moderate global influence but still rooted to Indian family values.

3. The In’glo’dians: Minimal in number but globally inclined, exposed and affluent. Always try to be different.

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About the Author

Palin NingthoujamPalin Ningthoujam is Genesis Burson Marsteller's Digital Strategist and is the founder of India PR Blog. He also blogs at Advocable.com and has written for Mashable.com, New Communications Review, and Desicritics.org. He has worked at leading PR agencies in India and has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. You can contact Palin via email here or online here.

1 Comment(s)

  1. On Jan 16, 2010, leejohnsonseo said:

    Check this out: 3 categories of Indian youth and why Orkut is falling – http://is.gd/6mffT

    This comment was originally posted on Twitter

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