Support your online media campaigns with mass media & mobile phone marketing

I couldn’t agree more with what Lakshimipathy Bhat wrote in the Financial Express that the Sunsilk Gang of Girls, often taken as the benchmark on digital campaigns in India owes a part of its success to the massive offline mass media support it got. Often for our clients we most of the time try to integrate digital support to PR and marketing activities. I think to pull off really big digital campaigns, it is now time for the other way round. Big bang digital idea, which has its heart on the web,  executed well online and supported by offline mass media. And of course, supported by mobile phone marketing as well.  For instance, a simple online contest can grow many fold when we add in an element of receiving the entries through SMS or voice calls.

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About the Author

Palin NingthoujamPalin Ningthoujam is Genesis Burson Marsteller's Digital Strategist and is the founder of India PR Blog. He also blogs at Advocable.com and has written for Mashable.com, New Communications Review, and Desicritics.org. He has worked at leading PR agencies in India and has managed clients across verticals including IT, telecom, automobiles, tyres, FMCG, lifestyle, retail, textiles, banking & finance, hospitality, book publishers, real-estate, market research firms, think tanks, NGOs, healthcare, education, ceramic tiles, and government bodies. You can contact Palin via email here or online here.

5 Comment(s)

  1. On Jan 1, 2010, Samane jafari said:

    Dear web manager
    I’m Iranian and student of bachelor of PR. I’m eager to continue my degrees in your country because it’s possible up to bachelor in Iran. I was wonder if you could give me a guide about universities which offer this major in master degree, how is the quality and how can I register?
    Regards

  2. On Jan 18, 2010, Neelam said:

    SureTrak Training

  3. On Feb 4, 2010, Tirupati said:

    Great idea thanks for sharing. i definitely apply your thought.

  4. On Dec 29, 2009, FeedLinks said:

    PALIN Support your online media campaigns with mass media & mobile phone marketing: http://bit.ly/7Ek3md

    This comment was originally posted on Twitter

  5. On Jan 4, 2010, FeedLinks said:

    PALIN Support your online media campaigns with mass media & mobile phone marketing: http://bit.ly/7Ek3md

    This comment was originally posted on Twitter

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