Author Archive for Editor IPRB

India PR Blog is the leading public relations site in India and ranks among the top 25 PR blogs in the world. It is written by a team of PR professionals and journalists from a cross section of organisations and provides PR resources, tips, discussions, tools, and analysis of the PR practice, industry developments, trends, issues, and media developments. The initiative is an attempt to gather some of the experienced and young minds from the Indian PR industry, share them freely with one and all, have a discussion, and help take the industry forward. The blog is read by more than 1000 PR professionals across levels and organisations, marketing professionals, journalists, mass communication students, and marketing bloggers in India, US, Europe, and the Asia Pacific.

Edelman names Roger Pereira as global Vice Chairman

Edelman has appointed Roger C B Pereira, CEO & MD of R&PM:Edelman as Global Vice Chairman effective July 1.
The first person to be appointed to this position from an emerging market, Roger will serve as a voice of ‘BRIC’ and Emerging Markets in Asia for the firm in Europe and North America. He will [...]

Why do PR people pamper the media?

When I was a caterpillar in the PR profession, I used to enjoy learning everything about the media. Making media contacts was one of my favorite roles. I engrossed in it to the extent that I shifted my profile entirely to media relations.

However, one thing that has confused me is pampering the media [...]

Needed: Lifestyle PR with little more STYLE

Recently we did an event for an eye wear company for the launch of its new collection. Even though I knew it was totally a lifestyle event, I was expecting a little bit of a corporate element in it. May be because I was running away from the lifestyle part of it as I personally [...]

Recipe of PR

It was my first class in PR and as usual I was sitting on the first seat. The professor came in and started the first lecture of the session. I was clueless – what was going on and what they were talking about. It happened because I was not a professional person at that time [...]

22 tips for PR professionals on working with journalists

There are various tools used in Public Relations to communicate with target audience like Press Conference, Press briefing, Round table discussions, Editors’ meeting, one to one interactions etc. To do all this we need to work with one parallel industry called Journalism. However, getting things done through a journalist is not so easy. Here are [...]

Preview of the Directory of PR Agencies and PR Freelancers in India: A Work in Progress

Some time back, we announced the ‘Directory of PR agencies and PR freelancers in India’ project here at India PR Blog, and now we are ready to provide the initial listings of the agencies from Mumbai and Delhi. We thank all those who have taken the time out to send in their information. This [...]