By Amita Malhotra on May 12, 2008 in interview | comments(8)
We caught up with Bill Rylance, Chairman, Burson-Marsteller Asia Pacific and Vice Chairman, Global Development, Burson-Marsteller Worldwide during his recent India visit. Here is an extract of our conversation.
Q. Your visit to India in April coincided with the arrival of the Olympic torch in New Delhi. One of the key landmarks of your career has [...]
By Amita Malhotra on Dec 25, 2007 in media, mediarelations | comments(2)
This time of the year is naturally devoted to some introspection of the past and reflection into the possibilities that the future would bring. We can look forward to glossy anniversary editions of magazines, the catalogs of ‘the best and the worst’ developments in the newspapers and panel discussions on TV on the’ celebratory and [...]
By Amita Malhotra on Dec 18, 2007 in communication, mediarelations | comments(3)
I briefly debated internally before writing this piece – do we the campaigners of the communication age actually need to discuss something as mundane as a phone call and an email. I mean standing at the footsteps of a virtual revolution that will potentially change our business interactions (as it already has our personal ones), [...]
By Amita Malhotra on Dec 11, 2007 in Indian PR industry, PR career, PR professionals, PR schools, education | comments(2)
This post is specifically dedicated to young professionals in Public Relations who in the years to come will be the change agents for the industry
I am someone who not so long back, made the transition from a PR student to a Public Relations professional (yes PR to Public Relations ) . From attending [...]
By Amita Malhotra on Dec 4, 2007 in PR2.0 | comments(6)
Photograph Source: Time Magazine
This post does not qualify under the head of “Public Relations”, “digital media” or “trends in communication”, that the readers of IPRB may be used to. The author however in her attempt to observe the underlying currents of all these heads, in this inaugural post, seeks your indulgence
I have been [...]