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Anita is an image-maker for people who want to be brands, and brands who want to be more human! A sport-for-social-change enthusiast, she passionately dives into the intersection of sociology and social media. A compulsive reader and curator of book lists, she currently lives in Delhi and works at Perfect Relations managing their global network of partnerships and alliances. With over 10 years of public relations experience, Anita is the former chief executive of a boutique brand-focused public relations agency.
By Anita Lobo on Aug 7, 2009 in Indian PR industry, insights | comments(15)
I’ve often compared a PR career to living-on-the-edge – a calling best suited to people who can work really hard and smart; and bring to life ideas that lead to change.
PR requires a special kind of person who thrives on action, on ‘doing’ everyday. PR is a series of short sprints that look quite like a marathon, in retrospect.
By Anita Lobo on Jul 21, 2009 in Personal branding | comments(18)
Do we need a ‘personal leitmotif’ that evokes an image without saying a word?
Dramatists, musicians and artists have been creating leitmotifs that imprint unforgettable memories. For instance, Pink Floyd’s The Wall evokes ‘another brick in the wall’ instantly.
You are a work of art
Creating a leitmotif allows us to ‘lead’ viewers into a multi-sensory experience that [...]
