Have you noticed, that a lot of tiny PR agencies are mushrooming all over Delhi and NCR, and their clientèle contain some unknown name of a furniture walla’ or kitchenware walla and the like. Young people either with a degree/diploma from obscure institutes or people who don’t have any degree or diploma in PR and are fascinated about this profession usually land up in these agencies.

But it’s not a cake-walk for them- they have to learn about PR on their own as in a small PR agency, there might be no one to teach them. They are given a client, they have to create angles, write stories, and pitch in media, then work on the client side too. Working hour and conditions, well, they can’t get any worse. They work for 9 to 10 hours a day, 6 days a week.

And imagine people coming all they way from Delhi to Gurgaon in buses, they don’t even get a cab when every other offices in Gurgaon provide cabs facilities. But these hero’s don’t let any stone unturned in order to make a mark for themselves, whereas people in big PR agencies get to work for eminent clients with just a reference of their names interesting journalists of all papers. Ever gave a thought on how hard an UNKNOWN PR professional from some UNKNOWN PR agency has to work to get a coverage for his UNKNOWN client in some big paper?