Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
Bina Emanvel is a Consultant at Hanmer MS&L where she drives PR campaigns for key hospitality, IT and lifestyle clients, leveraging newer means of Public Relations across. She has expertise in a wide range of verticals, with a special focus on luxury brands, premium consumer lifestyle, hospitality, IT, retail & apparel, banking, healthcare and preventive medicine, and NGO. She is also a part of the digital PR initiative at Hanmer. Digital PR is her forte and she actively researches the field. New Business Development and industry networking are other areas that Bina focuses on. She is a management graduate with specialization in Finance from Manipal University. She is passionate about ideating and enhancing the brand-building aspect of Public Relations, and has been instrumental in developing the strategy and messaging for many current and prospective clients. She is an avid writer and blogger, and regularly develops PR content for clients at Hanmer MS&L.
By Bina Emanvel on Nov 27, 2008 in PR2.0 | comments(5)
By far, the most interesting detail about Public Relations and Marketing in the ‘digital’ phase is how the target audience is not just a target anymore. It is the owner and director of your communications campaign. You and I will get the client’s message across only if the message has been approved by the customer [...]
By Bina Emanvel on Oct 31, 2008 in mediarelations | comments(12)
I have observed a very curious trend in media, over the last one year- A whole new breed of young journalists suddenly gaining a lot of ground and visibility in almost all publications and TV channels, across the country. While the seasoned journalist is still very much around, the gen X (Y?) media poses a [...]
By Bina Emanvel on Sep 22, 2008 in branding, clientservicing | comments(13)
Strangely, it was a client who taught me this equation, when I’d started my career in PR. I still remember the conversation with the MD of the company, him extolling the importance of PR in his company and me getting very impressed with what had landed in my lap. I was suddenly glad that I [...]
By Bina Emanvel on Sep 5, 2008 in PR2.0, featured | comments(25)
“But I want two corporate blogs, one each on Wordpress and Blogger! I do not want to lose out on any section of my target online audience!!”
A prospective client for digital PR made this statement recently with some enthusiasm and a lot of exasperation, after my two hour long presentation on social media. One deep [...]
