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Enakshi Kapur has 12 years of public relations experience working with various PR Consultancies in India. She is an MBA with Merit from the University of Nottingham, specializing in CSR and Strategic Management. She has also received a distinction in her Management Project on CSR. She is also a qualified chartered PR practitioner from The Charter Institute of Public Relations, UK. She has done her Masters in English Literature from Calcutta University, a Bachelor’s degree in English Honours from St. Xavier’s College, Calcutta and a Bachelor’s Degree in Education from Calcutta University. She has also expertise in the field of marketing acquired through a Diploma in Marketing Management from Narsee Monjee Institute of Management Studies, and an Advanced Certificate in Marketing from The Chartered Institute of Marketing (CIM), UK. At present she is pursuing her doctoral progamme.
By Enakshi Kapur on Dec 17, 2008 in HR, issues, worklife | comments(15)
Do you think bullying only occurs in big corporate houses where you have to work with a large number of employees and get smarted under a bully? Did you think a PR or an Advertising agency is free from such a social menace? Think again, ask around and you would come across anecdotes that is [...]
By Enakshi Kapur on Nov 26, 2008 in Corporate Communications, communication | comments(7)
We have seen that in recent time the spotlight has been put on Corporate America in a way that has not been seen since the Great Depression. Newspaper polls suggest that many investors and members of the general public no longer trust Wall Street and corporate boards for obvious reasons. In order to try to [...]
By Enakshi Kapur on Nov 19, 2008 in crisis communications | comments(2)
I have been working with PR agencies in India for almost 12 years and the last 3 years have been with a leading agency in India. One of their key clients that I handled was on mobile telephony. As is true to the nature of the client, crisis was an everyday issue.
Crisis always led to [...]
