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Hemant is a Director with White Fish Communications (WFC), a Delhi-based public relations consultancy he co-founded in April 2005. His responsibilities at WFC include creating and executing public relations strategies, business development and visual communication. After working on key accounts like Discovery Channel, LG Electronics, Hero Honda, Honda Siel, Somany Tiles, American Express and KLM at Corporate Voice Weber Shandwick and Accord Public Relations, Hemant joined the internal communications team at American Express Service Center, Gurgaon. In a career spanning eight years, he has worked with clients in sectors like finance, automobiles, healthcare, IT, marketing, advertising, government, non-profit organizations, real estate, direct selling. His interests include graphic designing, historical walks, photography, books (history, fiction and biographies), Delhi’s history, new technology, current affairs, investing, keyboards and guitar, animal kingdom, nature.
By Hemant Arya on Jun 30, 2008 in PR professionals, Public Affairs | comments(1)
This post is dedicated to the movers and shakers of pubic affairs, PR’s shy first cousin. Dilip Cherian, Nira Radia, Suhel Seth, Deepak Talwar are familiar names in this industry in Delhi. There are many more that you may not know but who are just as effective. Shantanu Guha Ray talks about them all in [...]
By Hemant Arya on Jun 20, 2008 in Pressrelease | comments(3)
We, PR pros, have an undying faith in the power of the press release. Every evening, somewhere between 3 and 4, PR execs run to the terrace and load the canons. It’s poetry in motion. With natural grace they slide a fresh press release into the barrel, swiftly point it at the target (in Delhi [...]
By Hemant Arya on Jun 13, 2008 in Indian PR industry | comments(2)
You are a small company and have just started out. You do not want to hire a PR agency but would still like to work on your company’s image. Yes, there are teething problems but what can you do to show to your business partners and prospective clients that you are different, serious and enthusiastic? To [...]
By Hemant Arya on Jun 6, 2008 in Ask Questions, Indian PR industry, PR career, PR professionals, PR tools, PReducation, education, featured, worklife | comments(21)
Some of the best brains in the PR industry today have no formal qualification for doing their job. They hold no diploma from any communications institute nor any management certificate. But when it comes to PR strategy and execution, organizations seek them out. What is it that they do? Do they have some practical lessons [...]
By Hemant Arya on May 30, 2008 in Indian PR industry, PR professionals, PRagencies, PRmeasurement, issues, media, worklife | comments(3)
Has it not been debated before? Yes, it has been. Have we not wasted enough cups of coffee arguing over it? Yes, we have. So, are we ready to bury and tombstone the topic? No, not in the near future.
The debate over what a client says he wants and what he really wants will [...]
By Hemant Arya on May 23, 2008 in Indian PR industry, PR professionals, PRagencies, media, mediarelations | comments(15)
It was after a long lunch session that she shared this with us: “They promised me an exclusive. The interview with the Chairman was to happen in the next couple of days. The meeting was cancelled at the last minute. Reason? The Chairman had to fly out of the country. Next day I saw the [...]
By Hemant Arya on May 16, 2008 in Indian PR industry, worklife | comments(16)
“Agencies seldom get sacked for blunders; it’s the small irritants that ruin you,” said my boss. We were on our way back from a client’s office and the ‘small irritant’ was ‘our’ habit of being late for meetings. This was a few years back when I worked as a trainee on a 9 to 9 [...]
