Marketing, branding, public relations, and social media news, trends, opinions, resources, and reviews
Moksh is a “Social Media Catalyst” embracing the new media for promoting brands, corporates and individuals with the basic principles of public relations and communications. He was previously working with Genesis Burson-Marsteller, one of the finest Public Relations firms in India, and has worked on a cross section of industry practices. He kick started with a finance client, then worked on a television entertainment network and last was handling a couple of leading websites in India in their own respective fields. Now he is garnering expertise to make a mark in the field of Social Media Marketing by indulging himself in this new wave of communication - understanding, comprehending, applying and therefore calls himself a “Social Media Catalyst”.
By Moksh Juneja on Jun 3, 2008 in Indian PR industry, book review | comments(10)
Let’s Connect: Using Linkedin to get ahead at work – Ajay Jain
What the book is talking about is LinkedIn, an international business networking website, which can make the world of business a much smaller place. Specially with the network that he or she creates. Interestingly, if you are connected on this business networking site [...]
By Moksh Juneja on May 22, 2008 in Indian PR industry, clientservicing, media monitoring | comments(5)
Esha News has started this initiative where each client for each PR agency can have their own webspace and can access provide access to the team and the client. The monitoring agency has started to understand and value of real time delivery clips, specially during a crisis situation, when you need coverage, even [...]
By Moksh Juneja on May 8, 2008 in prmaps | comments(4)
Continuing on the footsteps of the Editor in the blog post, PR agencies in Delhi and NCR were mapped. Click here . Now, created one for Aamchi Mumbai. If you wish to have a certain agency added in the list, please contact any of the India PR Blog authors.
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By Moksh Juneja on Apr 30, 2008 in PR2.0, featured | comments(14)
If you are looking at getting your self involved with the social media marketing. These 7 Cs should come in handy!!
C #1 – Context
First you need to understand the context that you will be dealing with. This could be in the form of any social media platform. But before you start engaging with them, you [...]
By Moksh Juneja on Feb 29, 2008 in Indian PR industry | comments(1)
Reading a comment on this blog about a student requesting for guidance… i thought i could share, what could be the ideal scenario that you people can create for yourself.
Know thy client
Once you join in a public relations consultancy, your first job will be to understand what your clients are doing? What is the [...]
By Moksh Juneja on Feb 13, 2008 in PR2.0, blogosphere | comments(4)
Some time back, press releases were perhaps meant only for the journalists. Not so anymore.
Today the consumer is fast becoming the fourth estate. With the increasing influence of social media in our lives, we are now reading/listening and expressing our views using blogs and podcasts, watching videos on YouTube, sharing pictures on Picasa and Flickr [...]
