My colleague Soumya forwarded me some of these tweets by some journos in India. Check them out below. By the way, I also don’t like dropping names without permission. However, it also matter on what context the names are mentioned. During a pitch, if the client asks us if we can tell them about the top technology journalists in India. I don’t think saying mentioning a name there hurts. Saying I know such and such can be little sensitive. But definitely we should mention all relationships are professional. What do you folks say?

There is a very interesting report on Indian youth trends at Ingene.  What stuck me the categorisation of the Indian youth:
1. The Bharatiyas: 67% of the Indian youth who lives in the rural areas with least influence of globalisation, least economically priviledged and high on traditional values and highly Bollywood influenced.
2. The Indians: 31.% of [...]

I couldn’t agree more with what Lakshimipathy Bhat wrote in the Financial Express that the Sunsilk Gang of Girls, often taken as the benchmark on digital campaigns in India owes a part of its success to the massive offline mass media support it got. Often for our clients we most of the time try to [...]

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Recently one of our clients mentioned a recommendation by an online marketing agency on how they can hire 4-5 people who will start blogs and comment among one another to strike up a positive conversation in the blogosphere (different than having a ghost writer to write for you).

The idea is tempting and you might just even get sold on it, if you are a newbie on social media marketing. You control the message. The bloggers are yours. Yet to the outside world, the effort is going to be seen as passionate fans of your brands/ organisation writing positive about your brand or organisation.

We have talked about using Twitter to enhance your media relations practice in the past. We talked about how many journalists are using Twitter today and some of us are now directly pitching to them using the 140 characters miracle. Our media friends love it too – it’s fast, crisp, and devoid of any fat adjectives.